Lutry, Vaud, Switzerland
Digital brand communications manager with 4+ years digital marketing experience. I strive for high impact and relevant strategies and digital-first executions across omnichannel touchpoints. A connector of dots and of people to identify, create and deliver.
Develop the marketing and e-commerce strategy and content for product launches, marketing campaigns and ad hoc initiatives for our global consumer website (live in 65+ markets). Optimize the consumer experience and continue to improve through test-and-learn
- Management of below premium conventional cigarette brands of Philip Morris South Africa (Chesterfield, Chesterfield Panther and BOXER) - Preparation of marketing activities (retail, events, LAMP, trade programs), supporting materials , communication (brand campaigns), in-store programs and event/ LAMP executions in support of increasing awareness and share of market of our below premium brands
- Develop, implement, manage & measure commercial (top down) strategies nationally - Deploy commercial tools and programs to support national bottom up segmentation and programs - Preparation and release of cyclical commercial activities as well as training of 150+ national sales teams on cyclical activities
- Effective and efficient national warehouse management (regional hubs) and national point of sale allocation and management in support of cyclical marketing activities - Develop, manage and implement permanent point of sale (shop fits) nationally - Develop, implement, manage and measure trade programs for neighboring countries (Botswana, Namibia, Lesotho and Swaziland) in support of cross-border awareness and sales for PMI conventional brands - National trade show preparation, planning, management, measurement & optimization for all Philip Morris South Africa brands
Area management: managing 200+ retail outlets in a dedicated area. Relationship management with outlet owners to increase Philip Morris South Africa conventional brands prevalence in-store, ensure appropriate stock availability and negotiate space to increase brand awareness