New York, New York, United States
Spearheaded portfolio strategy and launch execution for 9 brands, contributing to a 12% YoY category growth by aligning innovation with consumer insights and commercial timelines. Delivered $350K in POCM assets for Skimmers Vodka Tea, resulting in +25% ACV distribution in first 3 months and strong digital/social sell-in with key retailers. Partnered with Omnichannel and Shopper Marketing teams to translate brand campaigns into high-impact retail execution, boosting shopper engagement +18% at point of purchase. Managed A&C spend across multiple brands, achieving budget accuracy within 2% of target while reallocating investment to higher-ROI activations.
Exceeded sales targets by 320%, growing portfolio revenue by $14M in under 2 years, while managing RTM strategy and wholesale execution. Developed and executed regional launch campaigns for 4 new non-alcoholic SKUs, accelerating speed-to-market by 20% vs. plan. Partnered with digital commerce teams to expand assortment and optimize promotional levers, delivering +35% growth in online channels. Owned regional A&C budget (~$3.2M annually), ensuring disciplined spend with consistent delivery of KPIs tied to share growth and profitability. Leveraged consumer/shopper insights to influence category resets and promotional planning, resulting in +1.8pts share gain in competitive markets.
Summer Job in High School and College
Peer tutor for Spanish Junior and Senior year of college
Office worker for varsity softball coach all 4 years of my collegiate career