Geneva, Geneva, Switzerland
I am a passionate and results-driven Head of Marketing with 15 years of experience building and accelerating premium beauty and wellness brands. My career journey has been a unique blend of strategic vision, creative execution, and business impact across both established corporations and agile startups, in retail and digital environments. Here’s what defines me: - Strategic Brand Builder 🌟: Crafting distinctive brand strategies and experiences that elevate desirability and create long-lasting market impact. - Innovation & Product Storyteller ✨: Translating science, technology, and customer insights into compelling product narratives and value propositions. - Omnichannel Growth Driver 🚀: Leading retail, e-commerce, CRM, social media, and digital activations to deliver seamless customer journeys, boost acquisition, and maximize loyalty. - Agile & Human Leader 👉: Thriving in dynamic environments, guiding cross-functional teams with empathy, energy, and a can-do attitude. - Collaborative Spirit 🤝: Believing in the power of teamwork and positive leadership to unlock creativity and deliver ambitious goals. Currently, I lead the global marketing strategy of Nescens Cosmeceutics & Clinic, shaping brand, product, communication, and digital activation to reinforce its position as a premium reference in longevity, beauty, and medical wellness. 💡 My approach combines analytical thinking, creative energy, and strategic foresight to build brands that resonate, inspire, and grow. Passionate about personal development and meaningful connections, I bring curiosity, vision, and relentless drive to every challenge I take on.
After the economic restructuration of Duolab, I dedicated my time to leading various projects that sharpened my skills and fueled my passion for growth: - UPSKILLING: I completed certifications in Digital Marketing & Social Media (CAD School), Project Management (PMP/PMI), Google Analytics 4, Digital Marketing (The Power), and started an MBA (PowerMBA). - ENTREPRENEURIAL VENTURE : I supported the launch of a French brand in Switzerland, gaining hands-on experience in entrepreneurship and market entry. - MARKETING LEADERSHIP : Held a marketing role in a beauty & wellness company, leading 360° brand activation, evolving product mix and brand expression, and recommending new internal processes.
Small team of 10+ people, structure built independently from L’Occitane, entrepreneurial approach. Reporting to the CEO, with 3 direct reports + external players / agencies / freelancers in Communication, Store Experience, PR, Social Media, Acquisition & Influence. • Create the brand & its whole brand platform: 1) lead market studies, customer insights, brand positioning & unique selling proposition, 2) design brand identity, brand platform, brand experience, product development & client journey, 3) spread brand expression and experience on all touch points: retail & wholesale merchandising & UX, ecommerce, marketplaces, social media, mobile application, at home. • Build & implement strategies to launch the brand, quickly growing sales, visibility, and reputation: Spearhead marketing roadmap and tools implementation throughout our different touchpoints (retail, department store, ecommerce, marketplaces, e-retail, social media, mobile application, social selling…), shape the marketing activation calendar to increase client acquisition, conversion and retention and enchant client experience online and offline. Develop data collection, lead KPIs review & client satisfaction studies, drive website analysis to identify best practices and opportunities, improve the platforms and the model, and in fine boost the customer lifetime value. • Manage partnerships with other beauty brands to develop the open-platform strategy and partnerships with retail / wholesale / social-selling partners to distribute and animate our brand. • Develop and implement the roll-out plan for new markets opening on a very agile mode, continuously adapting the model, doing test and learn to crack the business model, with an entrepreneurial and collaborative mindset.
Reporting to Global Marketing VP, 5 direct reports. FRAGRANCE + LIFESTYLE + MEN CATEGORIES • Build vision and strategies to develop revenue and reputation with different repositioning key projects: premiumization with fragrance, equity & recruitment with Lifestyle, CLV with Men category. • Manage change by rebuilding a full team, after the transfer of the Fragrance organization from London to Geneva - without disruption in marketing plans and projects.
Reporting to Fragrance Division Marketing VP, 4 direct reports. FRAGRANCE CATEGORY • Build strategy to premiumize the category (along with the brand) & boost business, designing strong launches & 360° plans. • Coordinate 360 campaigns with Communication, Digital and Merchandising teams. • Work hand-in-hand with key markets marketing directors – China, USA, Japan, Europe - to offer relevant product launches plans. • Coach my team in development projects and partnerships with factory to guarantee high quality products, meet timing and margin requirements. Hybrid Project Management approach. • Lead portfolio review and restructuration to improve profit.
Reporting to Fragrance Division Marketing Director, 2 direct reports. HOLIDAY SEASON & LIMITED EDITIONS – Biggest commercial animation for the brand. • Lead and implement the Holiday strategy, while optimizing the animation model. • Co-develop an exclusive fragrance and body care collection designed in collaboration with the famous Pastry Chef Pierre Hermé. Create the storytelling & aspirational tools to make it a success. • Actively participate to creation of the whole 360 campaign creation and to the organization of the international press event.