Laureano Rodríguez

Transforming Organizations | People & Culture Leadership | Scaling Culture Through M&A’s and Organic Growth

Málaga, Andalusia, Spain

About

Innovative and results-oriented executive with over 25 years of global experience in C-Suite roles, HR leadership, Operations & Management, and ESG strategy across IT, telecommunications, retail, and manufacturing sectors. Known for driving transformative change in hypergrowing organizations, delivering measurable business results, and fostering innovation to achieve sustainable growth. Adept at navigating complex business challenges, developing strategic partnerships, and leading high-performing teams. Strong technical expertise and a proven ability to align goals with emerging market opportunities. Throughout my career, I have held management positions in various sectors, primarily Telecommunications and Technology, and have also led companies in real estate, retail, industrial, and energy. My primary field is General Management or Operations Management, but I also have extensive experience in Sales, Human Resources, and Compliance Management consequently, I can be a valuable asset as a deputy CEO or Chief of Staff for CEO's or CxO's I am highly skilled in scale-up processes, having twice been part of the management team of companies that, starting from scratch, have reached the NASDAQ and the IBEX 35.

Experience

  • Director de RR.HH. / HR Director/ Diretor de RH at Paraty Tech
    Mar 2026 - Present · 5 mos

    I joined Paraty Tech as HR Director at an important stage of growth and international expansion. Our challenge is to scale sustainably, embedding environmental responsibility and efficiency into the way we operate. I am convinced that sustainable growth is only possible when we combine clear structures, data-driven decisions and responsible resource management, especially in a sector where sustainability must be an integral part of the business. Our objective is to strengthen the company’s structure so that we can grow in an organized, efficient and sustainable way, aligning leadership, processes and culture with a long-term vision. I look forward to connecting with teams across Spain, Portugal, Mexico and Colombia to better understand our priorities.

  • HR, Operations & ESG Director at DisOfic
    Mar 2021 - Present · 5 yrs 5 mos

    • Manage Operations, including Human Resources, quality assurance, and compliance for Disofic, Spanish stationery provider, and its subsidiary, VK & Vulkano, leading manufacturers of work and sports apparel. • Implement sustainable practices aligning the group Culture with Environmental, Social, and Governance (ESG) standards. • Develop and execute strategies to enhance operational efficiency and employees’ engagement.

  • Director Ejecutivo at Cablemel
    Mar 2019 - Jul 2020 · 1 yr 5 mos

    • Reorganized and revitalized an FTTH and mobile operator in Melilla, driving a 25% increase in profitability within 12 months. Improved efficiency, quality, and operations assurance. • Strengthened supplier relationships and renegotiated contracts, reducing operational expenses by 60%.

  • Deputy HR and Operations Director at E-kuantia
    Dec 2017 - Mar 2019 · 1 yr 4 mos

    Designed and implemented Operational and Human Resources strategies for Spain's electronic money institution.   Applied GDPR, Working Time Directives, and EU/UK Law to prevent compliance risks. I implemented robust frameworks to ensure compliance with labor regulations and mitigate legal risks.

  • Head of International Division & Overseas Sales / Head of Business Development at MÁSMÓVIL
    Jun 2014 - Dec 2017 · 3 yrs 7 mos

    I led sales and sales operations of this division, which provided 60% of the company's revenues and 40% of its customer base. I participated in 12 mergers and acquisitions, including sales, services, and harmonization of sales operations. As a Head of Business Development I identified, evaluated and implemented new business opportunities for Másmovil, the fastest-growing telecom operator in the EU.