Laure DAUDIN

EMEA Ad Operations Manager

Barcelona, Catalonia, Spain

About

Experience

  • EMEA Ad Ops Manager at HP
    Feb 2024 - Present · 2 yrs 6 mos

  • Havas Media Group ()
    • Global Ad Operations Manager
      Apr 2023 - Feb 2024 · 11 mos

      - Project supervision (client and internal) - Team workload management - Delivery supervision

    • Global Client Digital Service Senior Consultant
      Jan 2022 - Apr 2023 · 1 yr 4 mos

      - Project management (client and internal) - Campaign setup on CM360, AmazonAds (former Sizmek) and Adform - Tag implementation on Google Tag Manager - Support on DV360 and Google Analytics

    • Global Client Digital Services Consultant
      Mar 2020 - Jan 2022 · 1 yr 11 mos

      - Support to our Global clients - Training on (internal) tools and platforms - Campaign setup on CM360 - Data troubleshooting

  • Nielsen (2 yrs 1 mo)
    • Technical Account Manager - France, Belgium and the Netherlands
      Mar 2018 - Dec 2019 · 1 yr 10 mos

      - Digital Advertising - Responsible for the French, Belgian and Dutch markets - Day to day management of a large client portfolio: media agencies, publishers, advertisers and ad networks - Day to day management of multiple digital campaigns: campaign creation, follow-up and monitoring of correct output - Client on-boarding, trainings and support in using our different platforms (SaaS) - Understanding of client needs before creating the codes and campaigns - Customer support in the tracking codes implementation - Troubleshooting implementation issues - Contribution in the product improvement through own experience and client inputs - Identification of best practices and assistance in the creation of support materials, implementation guides, etc.

    • Technical Account Manager - France
      Dec 2017 - Mar 2018 · 4 mos

      - Digital Advertising - Responsible for the French market - Day to day management of a large client portfolio: media agencies, publishers, advertisers and ad networks - Day to day management of multiple digital campaigns: campaign creation, follow-up and monitoring of correct output - Client on-boarding, trainings and support in using our different platforms (SaaS) - Understanding of client needs before creating the codes and campaigns - Customer support in the tracking codes implementation - Troubleshooting implementation issues - Contribution in the product improvement through own experience and client inputs - Identification of best practices and assistance in the creation of support materials, implementation guides, etc.

  • Project marketing Officer at ADEO
    Apr 2017 - Dec 2017 · 9 mos

    - Analysis of (future) marketing Directors' needs and expectations for each ADEO business unit - Improvement of the marketing training methodology - Writing of a new digital methodology of marketing training - Communication and management of marketing training - Animation of the internal marketing community - Monitoring and benchmarking of new marketing learning methods

  • Business Development Manager - Portugal at SPL Ltd
    Dec 2014 - Nov 2016 · 2 yrs

    COMMUNICATION / MARKETING - development of online and offline communications (promotion, commercial actions, etc.) - participation in Adwords campaigns - participation in SEO/SEM marketing - website back office COMMERCIAL - telephone / email prospecting - online & offline (phone + mail) order management - price and payment negotiation with the client ADMINISTRATION - order preparation - sales order tracking - in daily contact with carriers for shipments to Portugal - billing & payment tracking - factories orders