Denver, Colorado, United States
As Managing Director at Heinrich, I determine optimal client communication strategies and manage the development and execution of effective marketing messages targeting diverse consumer communities. I am a frequent keynote speaker at national and international conferences and my writings have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. The American Bar Association published my definitive guide, “The Business of Immigrant Markets: Providing Access to Financial Services” and I am also the author of the popular Hispanic Marketing in the Heartland: A Hands-on Guide. My community leadership has been recognized by numerous organizations, including the Colorado Rockies Hispanic Community Leadership Award, the Colorado Women’s Chamber of Commerce ATHENA Award, and the Mothers Against Drunk Driving/Colorado Department of Transportation Dr. Robert E. Weltzer Outstanding Dedication to Traffic Safety award. I serve as an appointee to the National Academy of Science’s Behavioral Traffic Safety Program Panel and the Texas A&M Transportation Institute Youth Safety Program Cross-Disciplinary Team.
Responsible for guiding relationships with clients to ensure that strategic intent is achieved, costs are managed and brand values are clearly communicated via marketing solutions that are a superior blend of ingenious thinking, impactful creative and results-based focus.
Determined optimal communications strategies targeting culturally diverse audiences via competitive analysis, defined business objectives, market research, media analysis, operational capabilities, impact to distribution network, historical data and experience.
Responsible for the day-to-day operation of the Bank's foreign exchange department, including currency buying/selling and commercial letters of credit.