Cheltenham, England, United Kingdom
Senior digital marketing manager with a particular strength in web analysis, digital strategy and integrated digital campaigns. My role and experience involves putting insight into practice to devise strategies to drive online traffic. Implementing digital marketing activities including search engine optimisation, pay per click, social media management and email campaigns.
Managing a team of Digital Marketing Managers and Account Managers to ensure we deliver strategic digital marketing activity for our clients
Supporting B2C and B2B businesses with building successful digital marketing strategies through channels such as Social Media, SEO, PPC, Email Marketing & Content. Working with agencies to consult and shape their digital marketing offering and training teams to maximise performance
Heading up the marketing team, I was responsible for both the promotion and product development of the Locowise platform. - Management of Product Marketing Exec. - Devising global marketing campaigns including which channels to focus on, tone of voice, creative direction and objectives. - Responsible for yearly marketing and product development budget - Measurement of all activity and MRR, presenting back to senior management team regularly.
• Managing Digital Marketing team • Identifying opportunities to grow revenue from existing or new clients by reviewing client campaign and website performance analytics • Devising integrated digital marketing strategies to drive online traffic to client and company websites • Review new trends and technologies and keep the company at the forefront of developments in digital marketing
• Creating measurement and implementation plans for client websites and campaigns • Developing and managing digital marketing campaigns • Ensure effective measurement of all campaigns, looking at how effective they have been and to ensure any learnings are utilised in future work • Tracking conversion rates and making improvements to websites • Creating and implementing social media strategies for clients. Including set up and training • Review sites SEO credentials and provide suggestion for improvements • Utilising and demonstrating best practice in using a range of digital marketing channels, including paid search, SEO, social media, email marketing and PPC
• Creating, driving and executing the PPC, SEO & Remarketing strategy globally. • Devising tactical campaigns and testing to enhance programmes. This includes copy writing, design briefing and building HTML pages. • Responsible for managing the external SEO agency, attending regular face to face and phone meetings, ensuring the smooth operation of Whittard’s SEO activity. • Carrying out in house SEO activity such as redirects, optimising on site content, optimising technical setup etc. • Responsible for the delivery of search marketing to meet new customer acquisition targets, optimise spend budgets, maximise ROI and increase consumer awareness of the brand globally. • Responsible for weekly and monthly reporting by channel, managing budgets and sales targets.