Paris, Île-de-France, France
Energetic and driven marketer with a solid experience in Silicon Valley, in both start-up and corporate environments. Inspired to make clients successful through the adoption of the most innovative Cloud and cutting-edge technologies. Outstanding work ethics and interpersonal skills: positive attitude, collaboration, and negotiation. Focused on increasing company revenue and maintaining a sustainable ROI through high-impact strategies with a proven record of product launch involving team coordination and motivation. Fun fact: 2019 Boston Marathon Finisher - 5 month post-partum! Feel free to reach out by e-mail: petrosillo.laura @ gmail.com
• Successfully conducted the product launch of the IBM distributed cloud offering for a $500K investment targeting 2000 customers • Handled demand generation and implemented an effective lead nurture strategy by setting up the Responses Lead Management plan • Ensured the deployment of outbound promotional emails for the launch event which 10% of MQL passed to Sales • Socialized progress made and maintained strong relationships with local teams to support their own development and local launches • Coordinated materials updates and briefed Sales teams in pre-launch event • Executed joint marketing programs in close partnership with the alliance marketing team
• Supported a $15B pipeline acceleration and executed value-driven offers to help sellers progress their deals to the following sales stage • Developed nurture progression plans to drive and deepen engagement with key accounts via holistic experiences facilitating executive meetings, offering swag packages, creating sales tools to provide progression assets
• Planed, built, executed, and tracked end-to-end campaign strategy and activities to deliver high ROI • Prepared and adjusted campaign content and call-to-actions in coordination with product marketing and creative teams to enhance campaigns towards maximized responses, engagement, and qualified lead generation
• Optimized a $4M budget marketing plan including strategic third-party events and webinars (100+ events) focused on decision-makers • Drove high touch engagement within customer and prospect accounts to create new and accelerate existing $1M pipeline • Established local relationships with related communities and endorsed technology and channel partners • Comfortable discussing with technical experts and able to express complex concepts in plain language to reach broader audiences • Supported the development and the execution of product releases and coordinated external communications with agencies