Pudsey, England, United Kingdom
As a passionate brand researcher and marketing consultant, I love working with clients across a range of brand research challenges and delivering insights that drive brand growth. From brand tracking through to brand strategy and positioning research, I have a wealth of experience in helping brands with a range of insight requirements. Throughout my 20-year career, I have worked largely agency side with a wide range of clients in different sectors. I am proud of having had my work twice shortlisted for awards by the Market Research Society. Understanding how brands grow and work in the real world is what fascinates me and really gets my brain ticking (often late at night much to the detriment of my sleep!). I am an avid marketing enthusiast and a huge follower of the work of Jenni Romaniuk and Byron Sharp of the Ehrenberg-Bass Institute, as well as that of Les Binet and Peter Field and, of course, the outspoken and bloody brilliant Mark Ritson. I have a wealth of respect for the challenges of brand management and brand custodianship. As Head of Brand Research at Trinity McQueen, I am responsible for brand research products and services, and for developing brand thought leadership throughout the company. I love networking and making connections with people, finding out what makes them tick and having fun doing business. So if you have a knotty brand research challenge that you’d like us to sink our teeth into or want to talk to me about topics like category entry points, distinctive brand assets, brand revitalisation or brand identity please get in touch with me on [email protected]
Part of the senior leadership team at Trinity McQueen, my responsibilities include stewardship of a number of key clients accounts as well as assisting in the marketing and operations of our business.
A member of the operations board of Brass Insight, I am responsible for nurtuting new client relationships, assisting in the marketing of the business as well as looking after a number of key client accounts.
Working within the rapidly expanding insight team at Brass, I am responsible for working in strategic partnership with my clients to deliver the highest clarity of insight and to help the Brass Insight division grow through nurturing new client relationships. My current clients operate predominantly within the retail and FMCG sectors with research applications ranging from online communities to concept testing and in-store mobile eye-tracking. As part of the senior management team, I am specifically focused on developing new business relationships and raising the visibility of Brass within the research industry.
Responsible for client, revenue and people management. Focused on delivering insights that drive profitable decisions within organisations. Ensuring clients are delivered research and consultancy solutions incorporating the most up-to date research methodologies. Leadership competence and cascading of skills down to others within the team. Particular emphasis on innovation and food & drink related research and consultancy solutions.
- provision of continuous data reports to senior management and marketing teams regarding the UK food and beverage market. - champion of consumer insight within the Nestle business. - management and involvement in numerous ad hoc research projects regarding some of the companies leading brands and categories.