Laura Gómez

Sales Manager @ Zulu | Fintech | Unlocking Opportunities across LATAM

Colombia

About

I lead business strategy, business development and customer experience improvement. My goal is to drive the success of startups and growing companies through solid strategies and effective execution on e-commerce platforms, Growth Strategy with implementation of growth and expansion processes through strategic alliances.

Experience

  • Regional Sales Manager at Zulu
    May 2024 - Present · 2 yrs 2 mos

    We democratize international payments allowing companies to continue expanding their business models while relying on our operations. This is how we transform international payments worldwide making them faster and easier. You can find the best rates on the market with us.

  • Rappi (Full-time · 2 yrs)
    • Head of Sales - Restaurants (Caribbean & Santander region)
      Oct 2019 - Sep 2021 · 2 yrs

      We led the expansion and optimization of the restaurant ecosystem for Santander and the North Coast, ensuring a growth strategy based on data-driven insights. We executed initiatives focused on adoption and retention, maximizing Revenue (Gross Margin Value) and market expansion. We prioritized an optimized High Value Users experience to drive traffic improving Average Order Value and enhance Ads Acquisition strategies. Leading USD 4MM monthly.

    • Regional Sales Manager - Restaurants
      Oct 2019 - Sep 2021 · 2 yrs

  • Senior Account Executive at Lemontech
    Oct 2017 - Sep 2019 · 2 yrs

    We led the opening and expansion of SaaS software markets in Latin America introducing a disruptive platform to the Legal sector. We overcame initial resistance to adoption in a market accustomed to manual processes by executing evangelization and digital transformation strategies. We implemented Go-To-Market methodologies that enabled gradual Adoption scaling to more than 200 users setting a new standard in operational efficiency for Law Firms.

  • Senior Key Account Manager at Iké Asistencia
    Mar 2017 - Oct 2017 · 8 mos

    We lead the management and expansion of large accounts in the financial sector orchestrating telemarketing teams in highly demanding call center environments. We implement operational optimization strategies and data-driven insights to maximize conversion ensuring compliance with key sales and performance KPIs. We implement management methodologies focused on efficiency and retention ensuring value delivery in a highly dynamic and competitive ecosystem.

  • Sales Manager at Falabella Colombia
    Apr 2016 - Apr 2017 · 1 yr 1 mo

    Execute Corporate Sales plan. Lead Kids Categories Kids and Banking services.