Australia
Owning and developing client relationships across High Street, Pharmacy and Grocery channels, including Boots, Superdrug, Pharmacy, Waitrose, M&S and Convenience Stores. Analysing category performance and build client growth strategies that connect market trends, retailer needs, shopper behaviour and internal commercial priorities. Leading comprehensive range reviews, evaluating SKU performance and space productivity to support commercially grounded recommendations. Tracking and interpreting seasonal Health trends, converting category movement into insight-led internal and client strategy development. Acting as a category insight partner to commercial teams, presenting complex findings in a clear, decision-oriented format for senior stakeholder use.
Managed client relationships with Waitrose and Convenience channels, supporting retailer planning, category performance tracking and insight delivery. Monitored market trends, translated data into concise business insight and circulated updates company-wide to support aligned decision-making. Created, managed and distributed Power BI trackers across the business, improving visibility of key performance indicators and trend movements. Managed team budget processes, tracking and allocating spend to support disciplined commercial operations. Owned the merchandising data library and coordinated team training and upskilling to strengthen internal capability. Analysed databases including Circana, Kantar, Nielsen, IGD, Euromonitor, Acuity, Profitero and Shopper Intelligence to develop category, shopper and retailer insight.
Delivered comprehensive range reviews and retailer-specific category visions, aligning product performance, market trends and commercial priorities. Tracked and analysed in-store promotions and emerging category trends to identify opportunities and risks. Delivered market insight to the wider team, supporting commercial planning and account decision-making. Tracked product and category performance using Kantar and Nielsen databases.
Managed the design, implementation and reporting of reader surveys, translating findings into clear insight for internal and external stakeholders. Created performance reports on advertising campaigns and content marketing, supporting effectiveness measurement and client recommendations. Provided research support for client pitches using Kantar TGI data, including customer profiling and audience analysis. Analysed data from multiple sources to provide actionable insights across the business. Contributed to qualitative research projects, including interviews, focus groups and UX research.