Laura Gracia Primo

IT Senior Business Analyst @ Deloitte | Tech Consultant bridging Business & Technology

Spain

About

Hey! I'm Laura, an IT Business Analyst working as a Tech Consultant bridging Business and Technology in end-to-end digital product delivery. I have been involved in D2C-B2B digital projects, translating business needs into functional requirements, refining product backlogs, and collaborating closely with development and design teams to shape technical solutions. I also support QA processes, training activities, and product activation to ensure smooth delivery and adoption of digital products aligned with business goals. I enjoy working at the intersection of business and technology, helping teams turn ideas into real digital features that create value for both users and organisations. What can you expect from me? + A strong business and marketing background. + A sharp Product Sense to create features that conquer. + End-to-end project delivery, from vision to implementation, activation, and evolution. + Strong analytical skills. + Able to dive into the details while considering the big picture. + Skilled in stakeholder management and risk assessment. Would you like to know more? Email me: [email protected]

Experience

  • IT Senior Business Analyst at Deloitte
    Jun 2022 - Present · 4 yrs 1 mo

    [External employee of BSH Home Appliances Group] Ensure successful end-to-end D2C project delivery from definition to handover, including development, testing, validation, documentation, and activation. - Collect and clarify requirements to understand and translate business needs into functional specifications. - Refine the product backlog. - Collaborate with devs. and design teams to define the functional and technical solution, identifying risks and dependencies. - Manage the quality assurance processes to ensure the work meets requirements. - Deliver training, documentation, and technical support for the developed products.

  • Project Manager at Carnísima.com
    Aug 2018 - Nov 2020 · 2 yrs 4 mos

    At Centraldereservas.com, as a coordinator, I contributed to delivering improvements for online sales and other digital processes: + Collecting and defining functional and technical requirements for new functionalities (delivery or payment methods) and software solutions (including ERP or CMS). + Coordinate implementation and configuration and ensure the seamless handover of solutions to the team. + Building trustworthy relationships with stakeholders (vendors, clients, teams, institutions) to engage them in our mission. + Consolidating a distributed, cross-functional team and enhancing its performance by resolving dependencies and providing training for new roles or software solutions. + Monitor KPIs and involve the team in their positive evolution to drive innovation and excellence.

  • Project Manager at Centraldereservas.com
    Aug 2015 - Nov 2020 · 5 yrs 4 mos

    Execute projects for the innovation department to create awareness of best work practices and boost the team productivity: - Identify operational needs and blockers within teams by running focus groups, surveys, and other qualitative techniques. - Translate insights into actions by creating learning pills and running internal marketing actions to promote standardization, scalability and quality. - Coordinate the internal training program with tech summits, trainings, and professional talks, about new frameworks, trends and user-focused techniques.

  • Project Manager & Business Development at Roomderful - Accommodation Concept
    Aug 2016 - Aug 2018 · 2 yrs 1 mo

    A company of Centraldereservas.com. As responsible for business development, I focused on identifying and exploring new business opportunities: - Collect business demands and prepare improvement proposals for marketing tasks and processes. - Define actions according to the project scope, timing and budget. - Anticipate project risks, mediate and find feasible solutions to maintain project velocity. - Evaluate software to scale the work capacity and build partnerships to increase our solutions portfolio.

  • Araclon Biotech (Zaragoza, Spain)
    • Accountant Officer
      Jun 2013 - Aug 2015 · 2 yrs 3 mos

      I executed the daily accounting record, fixed assets registers, taxes and payable accounts control, and other related issues for the monthly close process.

    • Administrative Assistant
      Feb 2009 - May 2013 · 4 yrs 4 mos

      As an administrative officer, I assisted the Scientific Board Directors and the Lab Team in ensuring that our day-to-day business ran smoothly: - Prepare communication materials such as PowerPoint presentations, posters and online posts for expert audiences. - Purchases and customs management and other administrative tasks as needed. - Create administration guides to ensure interdisciplinarity and create department dashboards for our KPIs self-appraisal. - Attend scientific conferences to spread the company vision and results in international contexts.