Laura Gómez

Senior Business Development Manager | Market Expansion & Strategic Partnerships | Construction Industry LATAM & Caribbean

Santo Domingo, Distrito Nacional, Dominican Republic

About

Líder en Desarrollo de Negocio enfocada en expansión de mercados y crecimiento sostenible de ingresos en América Latina dentro de los sectores industrial y de la construcción. Lideré la apertura y consolidación del mercado en República Dominicana, generando USD 1.8M en el primer año y estableciendo alianzas estratégicas en un entorno tradicionalmente relacional. Mi enfoque combina disciplina en la ejecución, desarrollo estratégico de territorios y alineación de stakeholders para impulsar crecimiento en contextos complejos. Especialidades: • Expansión de mercado en LATAM • Escalamiento de territorios y crecimiento de ingresos • Negociación B2B estratégica • Liderazgo intercultural • Estrategia y ejecución comercial Interesada en aportar a organizaciones multinacionales consolidadas que busquen fortalecer su posicionamiento regional y acelerar su crecimiento en América Latina …… Business Development leader focused on driving market expansion and sustainable revenue growth across Latin America within industrial and construction sectors. I led the market entry and commercial build-up of the Dominican Republic operation, generating USD 1.8M in first-year revenue while establishing strategic partnerships in a traditionally relationship-driven market. My approach integrates disciplined execution, strategic territory development, and high-level stakeholder alignment to unlock growth in complex environments. Core expertise: • LATAM market expansion • Revenue growth & territory scaling • Strategic B2B negotiations • Cross-cultural leadership • Commercial strategy & execution I am driven to contribute to established multinational organizations seeking to strengthen their regional footprint and accelerate scalable growth across Latin America.

Experience

  • Manager - Dominican Republic at STEN Formwork Systems
    Aug 2024 - Present · 1 yr 11 mos

    Led the market entry and commercial expansion strategy in the Dominican Republic within the construction/formwork industry. • Designed and executed full go-to-market strategy from zero operations. • Built and developed strategic partnerships with key construction firms and decision-makers. • Managed full-cycle B2B sales process, including pipeline development, forecasting, negotiation, and closing. • Achieved USD 1.8 M in revenue within the first year of territory development. • Acted as liaison between headquarters and local market operations. • Navigated cultural resistance to change in a traditional, relationship-driven market. • Oversaw post-sale implementation and client follow-up to ensure long-term retention.

  • Ingeniera Comercial Internacional | Suramérica at Grupo Y
    Apr 2024 - Aug 2024 · 5 mos

    Ingeniera Comercial Internacional con experiencia en la gestión estratégica de negocios de construcción, especializada en el desarrollo e implementación de estrategias de marketing, ventas y comercio exterior. Habilidades para identificar oportunidades de mercado y establecer relaciones comerciales sólidas a nivel internacional. Análisis y proyección de clientes potenciales mediante técnicas de mapeo estratégico, identificando oportunidades de negocio y tendencias del mercado para maximizar el alcance y la efectividad de las estratégias comerciales.

  • STEN Formwork Systems (On-site)
    • Team Sales Leader | Eje Cafetero
      Feb 2023 - Sep 2023 · 8 mos

      - To strategically direct the Coffee Region in order to achieve continuous and stable growth through customer loyalty, technical/commercial support, and constant innovation with our formwork equipment, thereby enhancing Sten Formwork's national leverage. - Achieving the company's defined sales budget and established performance indicators. - Developing regional strategies through matrix analysis to reinforce its continuous growth. - Emphasizing customer service and the positive experiences the company provides to its clients, a cornerstone for ongoing customer loyalty. - Maintaining a consistent debt collection process to minimize overdue accounts. - Introducing the company's new equipment to the market, optimizing processes, and continuously training our customers.

    • Business Development Key Account Manager
      May 2019 - Feb 2023 · 3 yrs 10 mos

      B2B Negotiation, strategic segmentation of various construction companies and construction projects underway in the Coffee Region, aimed at providing optimal and efficient solutions to contribute to the region's development. Continuous market analysis and construction trends, goal-oriented planning, close collaboration with different company departments to ensure excellent service and a great customer experience.

  • Business Development Manager at Ajover
    Apr 2018 - Apr 2019 · 1 yr 1 mo

    Sales management within the major construction companies, fostering commercial relationships in the Coffee Region, Tolima, and Huila. Market analysis of the target audience to identify potential opportunities. Providing creative solutions from the range of products offered by the company. Debt collection. Customer service through training and personalized attention.

  • Cost Engineer at Constructora MECO
    Jul 2017 - Apr 2018 · 10 mos

    Cost Estimation: Develop accurate cost estimates for construction projects, considering materials, labor, and other relevant expenses. Budgeting: Create and manage project budgets, ensuring adherence to financial constraints. Cost Control: Monitor project expenditures, identify cost-saving opportunities, and maintain financial discipline throughout the project lifecycle. Reporting: Generate comprehensive cost reports, Contract Evaluation: Evaluate construction contracts to understand cost implications and ensure contractual compliance. Value Engineering: Collaborate with project teams to optimize costs without compromising quality or functionality. Life Cycle Costing: Consider long-term costs and benefits to make informed decisions that contribute to overall project success. Change Order Management: Handle changes in project scope and assess their impact on costs, timelines, and resources. Communication: Facilitate effective communication between project management, engineering, and financial teams to align goals and strategies.