Mexico City, Mexico
AI enthusiast with a knack for scaling products, improving user journeys, and making data-driven growth fun and effective.
Led go-to-market, marketing, and product strategies, driving 30%+ MoM user growth and launching features on crypto, stablecoins, and digital wallets. Directed data-driven experiments to improve ROI, CAC, CTR, activation, and retention while applying growth loops and churn reduction tactics. Applied advanced data analysis with SQL, Metabase, Power BI, Excel, Google Analytics, Singular, and Amplitude, supporting crossborder payments growth.
Achieved acquisition targets through the content creator channel. Increased Free Trial to Paying Subscriber conversion rate by over 25%. Designed and executed A/B tests and experiments to optimize growth loops and channel strategies, improving activation and retention.
Improved key metrics including Retention, CAC, LTV, and Activation by collaborating cross-functionally with Product, Marketing, and Data teams. Optimized incentive structures, gamification elements, and lifecycle marketing campaigns to drive user acquisition and retention. Conducted advanced data analysis (SQL, Metabase, Excel) to understand user behavior, inform cohort analysis, and develop actionable growth strategies.
Managed strategic partnerships with brands to increase in-app sales and drive growth. Closed commercial deals, executed performance marketing campaigns, and presented data-driven results to stakeholders. Collaborated cross-functionally with Marketing, Sales, and Product teams, leveraging CRM tools and data analysis to optimize campaigns and maximize ROI.