Laura Florez-McCusker

Manager, External Communications

Visalia, California, United States

About

26 years experience in two related industries - journalism and marketing/public relations. Seasoned public relations professional with expertise in multi-channel marketing, development of key messages, crisis communication, reputation management, strategic communications, and storytelling. Quick to respond to media inquiries with relevant and newsworthy information.

Experience

  • California Water Service (Full-time · 3 yrs 4 mos)
    • External Communications Manager
      Jul 2024 - Present · 2 yrs 1 mo

    • External Communications Program Manager
      Apr 2023 - Jul 2024 · 1 yr 4 mos

  • Kaweah Health (4 yrs 5 mos)
    • Director Of Media Relations
      May 2021 - Apr 2023 · 2 yrs

    • Director Of Media Relations
      Dec 2018 - Apr 2023 · 4 yrs 5 mos

  • Kaweah Delta Health Care District (8 yrs 3 mos)
    • Senior Public Relations Specialist
      Jul 2014 - Dec 2018 · 4 yrs 6 mos

    • Communications Specialist
      Oct 2010 - Jul 2014 · 3 yrs 10 mos

  • Media Relations at The Lockwood Agency
    Nov 2006 - Oct 2010 · 4 yrs

  • Assistant City Editor/Reporter at Visalia Times-Delta
    Jul 2000 - Nov 2006 · 6 yrs 5 mos