Zaragoza, Aragon, Spain
With 15 years of experience in B2B industrial marketing, I am dedicated to driving innovation and change through effective Marketing strategies. ▪ Committed and proactive, I enjoy the strategic and operational aspects of marketing, balancing analysis, planning, and goal-oriented action. ▪ Specialized in brand management, product launches, and communications, as well as in digital marketing and international fairs organization. ▪ With experience in implementing CRM tools such as Salesforce, which has allowed me to delve deeper into sales processes and their relationship with Marketing campaigns. ▪ Able to coordinate customer-oriented teams and manage complex projects, from a customer experience perspective. ▪ I am used to working in international environments. I have developed my career in industrial companies in Valladolid and Zaragoza (Spain), with a special focus on setting up marketing departments. 💡 "Marketing makes change happen. If there is no change, the marketing didn't work. So, what change are you seeking to make?" Seth Godin.
Along with being responsible for the Marketing and Communications department, I lead the customer service department from a Customer Experience perspective. - Management of the team dedicated to technical support, after-sales and back office. - Responsible for Salesforce CRM. Definition of needs and sales processes. Users training. Coordinating with the IT team (new requirements and features, improvements, etc.).
Relaunch of the ZALUX Marketing Department (German TRILUX Group). Development and implementation of new corporate identity (sectors: lighting, oil and gas, animal farming, and horticulture). - STRATEGY. Design of the marketing plan and communication strategy, both online and offline. Branding and brand architecture. Digital marketing. Administration of the annual budget - PRODUCT. Product positioning. Naming. Planning and execution of launch campaigns, in collaboration with Product Management. - COMMUNICATION. Campaigns planning. Content writing and distribution. Relations with media and PR agencies. Design, layout, and management of promotional and corporate documentation and graphic materials, in collaboration with agencies. Maintenance and updating of web, PIM database and social networks. Planning of email marketing and marketing automation campaigns. - FAIRS AND EVENTS. Organization of national and international trade fairs (Light+Building, ADIPEC, Gastech, Light Middle East, Greentech, FIGAN, OMC Med Energy, Horticontact, OGA...). - SALES. Sales process optimization. Implementation of a new CRM: Salesforce, connected to SAP.
Subject "Industrial Marketing", taught in the Master's Degree in Business and Marketing Management.
Starting of Marketing Department. - STRATEGY. Definition and implementation of Marketing strategies. Segmentation and market positioning. - PRODUCT MANAGER. Market analysis. Product technical specification in coordination with R&D and Commercial Departments. Costs calculation and prices fixing. Comprehensive management of the launch of new products. - COMMUNICATION AREA. Planning and execution of internal and external communication actions. Design, management and updating of promotional documentation, catalogues, brochures, presentations, website, social media, emailing... Organization and planning of fairs and events, such as Light+Building or Logistics&Distrbution in Madrid and Brussels.
- Prospecting of national and international customers. - Follow-up and management of national and international customers and projects.
Sporadic jobs during University.