Greater Zaragoza Metropolitan Area
I help premium food and hospitality brands grow through strategic partnerships, business development, and commercial strategy. My professional journey started in public affairs and strategic communications consulting, where I advised clients across sectors like telecommunications, infrastructure, agribusiness, and hospitality—managing stakeholders, negotiating deals, and even building my own client portfolio. Today, as COO at Campomar Gourmet, I lead commercial strategy, supplier networks, and cross-functional teams, turning growth opportunities into operational results and market expansion. Bringing together advisory and operational experience, I approach partnerships and business development with both strategic insight and hands-on execution. Specialties: Strategic Partnerships | Business Development | Commercial Strategy | Market Expansion | Cross-Industry Collaboration
Co-led commercial strategy and operations alongside the General Manager for a premium gourmet food distributor with a network of 100+ national and international suppliers. Designed and delivered B2B commercial events for 100+ clients, including supplier trade fairs recreating a premium market experience, guided tastings, product activations, and exclusive culinary events — building long-term client relationships and driving commercial growth. Launched a new high-margin business line (‘Corners’), transforming product distribution into a full-service catering solution — growing gross margins from ~25% to 67% and achieving ~36% net profitability. Implemented Power BI dashboards to track KPIs and support data-driven decision making across commercial and operational functions. Led a 25-person cross-functional team across operations, commercial, and marketing, fostering a high-performance culture and professional growth. Designed and implemented incentive structures and performance frameworks aligned with business objectives, improving team focus and accountability. Established strategic partnerships with public institutions, NGOs, universities, and business organisations, securing access to grants and funding for operational and technological improvements. Led ESG-driven initiatives focused on sustainability, waste reduction, and social impact.
Strategic communications and public affairs advisor to C-level executives across telecommunications, infrastructure, hospitality, and agribusiness sectors in Latin America. Led high-profile stakeholder events and activations, including a major stand and executive agenda at Colombia’s National Infrastructure Congress — coordinating meetings between senior executives and government officials, environmental institutions, and industry leaders. Managed multiple brand launch events for a leading telco’s market entry into Colombia, backed by a European investment fund. Secured and led the public affairs mandate for a leading international hospitality group (Americas Division), awarded through a Publicis LATAM consortium. Advised an Asian energy infrastructure company on a full reputational repositioning programme involving government, industry associations, and public opinion. Led ESG and sustainability initiatives across multiple clients — including report launches and thought leadership positioning for a Big Four consulting firm, and hands-on field work to structure sustainable projects and support international certification processes (including RSPO) for an agribusiness client in the palm oil sector.
I work hand in hand with Managers, Directors and Vice Presidents of Communications, PR and Marketing, as well as CEOs and Presidents of companies in the design and execution of communication, PR and brand positioning strategies, press management, government affairs, reputational crisis management and digital communications that respond to the client's business objectives.
- Design of public relations and strategic communication strategies for building reputational capital. - Strategic advice and support to clients in managing their relationships with different internal and external audiences. - Relationship management with journalists, media, government, unions and other relevant stakeholders. - Strategic advice on reputational crisis management. -Preparing context reports and analysis documents.
Student internships as a compulsory module of the Master's Degree in the Professional Practice of Law Commercial Law Department - Drafting of claims, counterclaims and pardons. - Jurisprudential research. - Attendance at trials and meetings with clients.
Responsible for carrying out consular formalities of the diplomatic representation: processing Spanish visas, cooperation in providing assistance to Spaniards residing in Colombia or in third countries and fulfilment of tasks related to the Civil Registry. - In collaboration with the Spanish Statistics Office, I participated in a project with the Census of Absent Resident Voters (CERA) for the establishment of a bidirectional means of sharing relevant information on electoral matters. - Together with the Remar Foundation, I collaborated in assisting Spanish citizens in precarious situations.
Responsible for supporting diplomatic staff in various projects aimed at improving bilateral relations between Spain and countries on the African continent. - I carried out studies and analyses on different African regions and ongoing conflicts. - I participated in the Oslo International Conference project for humanitarian aid to the Lake Chad Basin, preparing the required documentation, drafting reports and carrying out consultations. - I collaborated in a project aimed at strengthening cooperation activities between Spain and Africa, promoted by the Directorate General for Sub-Saharan Africa itself, with various actors in the region such as think tanks, NGOs, academics and researchers, and universities.
I collaborated with the Legal/Insurance Department on several projects undertaken by Spanish law firms with a presence in Asia, addressing their talent recruitment needs.