Zaragoza, Aragon, Spain
Professional with more than 10 years of experience in marketing & sales, working at adidas brand in roles related to Product, Omnichannel & Sales in both Ecommerce and Retail environment. Currently, I work as a sales manager for an strategic account in Iberia (Spain & Portugal). Focus on business, strategies, and digital plans to help the growth of business. Within my career, I also count with experience in agencies, where I worked as an Account Marketing. I love travelling, practicing cycling and padel, studying and having an enriching social life. My motto in live is - The only way to do great work is to love what you do.
- Led growth of the digital wholesale channel and improved performance of key digital accounts - Drove strategic initiatives to win in the digital marketplace - Acted as digital center of expertise, boosting sell-through and market share across online channels
Responsible to build, develop and manage the adidas brand on the account: - Develop and implement strategic account plans to achieve sales targets and objectives. - Analyze constantly sell out results looking for new business opportunities. - Act as the main point of contact for the account ensuring satisfaction, and proactively addressing any issues. - Work closely with cross-functional teams, including account operations, marketing and product.
Be responsible for developing and implementing the Reebok Marketing Plan Iberia Market. - Develop comms strategy: brief and execution both ATL and BTL - Lead the excellent execution of key Marketing Initiatives ensuring project completion on time and on budget - Stakeholder management: ensure cross functional stakeholders are informed / aligned and key information is shared to support effective decision making - Lead a team of 3 members with vision and creativity
Responsible for designing the marketing strategy and identifying the business development opportunities, measuring, and optimizing multichannel marketing strategies. - Planning and executing marketing campaigns and strategies with a focus on the consumer. - Measure the success of the campaigns, and confidently present the findings and developments to leaders. - Work closely with brand & sales teams.