London, England, United Kingdom
I’m a strategic GTM leader, committed to accelerating value to our customers through digital transformation. My experience includes Go-To-Market Strategy & Sales Enablement at Salesforce Professional Services, Partner Management, Sales & Customer Success Leadership within a Health Tech Start-Up and MuleSoft and in the earlier years of my career Consultancy at EY for FTSE 100 customers. To name a couple of proud moments in my career: 1) Building a commercial business from scratch at a Start-Up with large-scale strategic partnerships with global insurance and hospital organisations in the UK and Malaysia. This includes product proposition build, gtm strategy and connecting this to channel sales execution and customer success. 2) Receiving the ‘EY Culture Coin’ from my EY Partner and other Executives, which recognises top performers embracing the values of the company around teaming, energy, enthusiasm and having the courage to lead.
Ex-Salesforce go-to-market consultant helping the partner ecosystem with 10+ years experience. - Accelerate sales growth for partners in the ecosystem. - Create best-in-class value propositions/ offers aligned to Salesforce’s offerings. - Support partners in navigating the Salesforce Org and and support Partner Program development.
- Drive larger more transformational deals by supporting Sales with the most innovative products (value-led selling and delivery). - Leader for all International regions except AMER responsible for engaging circa 3,000 people in our Professional Services organization. - Responsible for sales and cross-functional leadership alignment to drive adoption (EVP, SVP, VP levels). - Created compelling positioning and narratives to resonate with customer needs. - Delivered large scale presentations for awareness building (with audiences up to 450) both internally and externally at Salesforce Live UK&I. - Acted as the Products Evangelist but also drove scalability through setting up repeatable systems and processes that others can easily follow. - Tracked performance of marketing initiatives on Salesforce's top accounts. This resulted in $8+M pipeline and early stage conversations within a 2 month period. - Selected to lead the high profile proposition for EMEA called “The Salesforce Way”. These were Salesforce’s best practices to successfully drive digital transformation. This required the ability to inspire and influence internal teams and customers to change their mindsets and ways of working, which in turn drove accelerated revenues.
- Lead a team of 16 including Managers and BDRs. - Responsible for generating sales pipeline and talent for the organisation. - Operate cross-functionally liaising with the Sales organization, Channel, Customer Success and Marketing. - This role involves hiring & promoting, leadership, problem-solving, project execution, sales execution and stakeholder alignment. - Leadership Outcome Score from the Salesforce Survey is 100% (11% higher than the company overall).
LiveSmart is a Health Tech start-up. - Responsible for the commercial area of the business including B2B sales, strategic partners and customer success globally. - The role required a strategic mind and the aptitude to think laterally to develop the best fit products for LiveSmart’s partners and client portfolio. - Possess exceptional client service and relationship management skills with the ability to successfully influence partners and develop long term relationships with proven delivery of SLAs. - Lead a team of five, developing the go-to-market strategy (including the value propositions and narratives) and marketing assets, and defining the team’s targets, CRM tracking and the reporting process. - Drove a 26% increase in product usage and 20% increase in NPS respondent rate. - Reported directly into the CEO to ensure strategic alignment.
Joined the health-tech start up, LiveSmart to set up the commercial business. A key focus was to initially set up a large scale strategic partnership with AXA PPP, to resell our products to their corporate, SME and individual customers. Key areas of focus: - Oversight and governance in terms of strategic & operational meetings and being responsible for delivering third party SLA management information - Proposition development and launch at AXA PPP - Customer experience development - Designing sales and marketing strategies within corporate, SME and individual markets - Working with c.100 Account Managers – performing education sessions and one-to-ones to upskill all on the product - Responsible for a large sales target, identifying sales opportunities and forming part of pitch teams to grow the account - Account manage existing corporates which includes ensuring successful delivery of product and reporting on a timely basis.
Lead teams to deliver internal audits across FTSE100 Property and Infrastructure clients. Key areas of focus: - Strategic planning with senior client stakeholders to review and address key business risks, enhance processes and efficiencies to meet and accelerate strategic objectives - Project manage and deliver reviews across Operations, Finance and Special Projects - Identify and evaluate processes and controls to ensure clients are not exposed to any potential financial or operational - Analyse data for benchmarking against best practice - Manage, coach and upskill team members to undertake process and data analysis to a high quality standard - Clearly communicate strategic objectives, risks and improvements to ensure buy-in from clients and be able to influence stakeholders at all levels - Lead meetings with c-suite stakeholders to provide tangible and strategically aligned recommendations.
Successfully selected for an international secondment (one of two from the entire EY UK Advisory practice). Worked on two areas: leading on an internal digital innovation project and delivering IT optimization solutions to a client. Key areas of focus: - Digital and Innovation Project Manager: Lead a project aiming to enable exceptional experiences for on-boarding new staff through the use of high-tech products and innovative solutions. The role involved: leading and managing a team; customer experience mapping and analysis; senior stakeholder management to ensure alignment and buy-in across EY MENA functions; and external stakeholder management with third party service providers - Change Project Manager for a leading Dubai Real Estate Developer: Tracked and reported status to the CIO on over 200 Oracle IT optimization enhancements. Focused on providing a tailored and fit-for-purpose system which meets strategic objectives for Finance, HR and Procurement.
Worked for FTSE100 clients across Nuclear, Manufacturing and Media companies, leading operational, financial and commercial audits. Key areas of focus: - Project delivery, governance and oversight - Financial and operational review auditing areas such as tenders and bids, month-end financial reviews, purchasing and payments, payroll, invoicing and credit control and key month end reviews and reconciliations.