Memphis, Tennessee, United States
GLOBAL BRAND & POSITIONING STRATEGY, DIGITAL & SOCIAL MEDIA AD MARKETING. AEO/SEO, SEM, GOOGLE MY BUSINESS & CONSUMER/CLIENT SURVEY, DATA ANALYSIS. BUILDER OF SUBJECT MATTER EXPERT (SME) PROGRAMS AND CRAFTING UNIQUE CAMPAIGNS TO BETTER POSITION BRAND & LOYALTY, INCREASE AWARENESS, DRIVE ENGAGMENT & REVENUE. NEW BUSINESS DEVELOPMENT EXPERTISE. Results-driven Marketer with an in-depth understanding of strategic market planning, including brand positioning, digital media environment, awareness and engagement programs, and social media marketing. Excellent communication and presentation skills. High focus on gaining an in-depth understanding of the business, industry, and competitive landscape leading to new business opportunities and ongoing lead generation.
West Coast Operations - Brand Building & Positioning; Traditional & Digital Media creative development. Social Media, SEM, SEO & Cause Marketing.
Global Brand & Communications
B2B and B2C Marketing Program Development. Focus on Digital communications and promotions as well as Social Media customer engagment. Created Website and Google search-focused engagement programs that educated, created awareness, increased unique visitors, overall site engagement and increased revenue. Client liason selling in new online products/services, such as TVEverywhere, email platform, and additional online Premium Services, while providing customized marketing programs to drive customer acquisition and retention..
Key marketing responsibilities for new subscriber growth for Digital Cable, DVR, HDTV, and the service bundles. Managed $2 million budget; worked to develop relationships with various Networks to gain coop funding to offset Division spending.and procured over $1M in annual coop funds from top Premium Channels. Supported Corporate Sales Channel Group to set up and grow Retail Sales Channel (Best Buy, Walmart, etc.). Efforts produced #1 Division in sales/store key metric for 3 years in a row, beating out NY and LA markets, and aiding Corporate in this new channel becoming #2 Division in overall sales within 2 years.