Laura Hanstein

Digital Health Professional | Health Innovation and Commercialisation | Telematikinfrastruktur | Innovation and Strategy | E-Health Expertise | Patient Advocacy | Advisory on Request | International Consulting

Aachen, North Rhine-Westphalia, Germany

About

| digital health professional thriving for change and innovation | digital health consulting | telematikinfrastruktur | startup mentoring | patient improvement | change management | transformation and implementation | digital health commercialisation | eHealth |

Experience

  • Business Development Manager Go To Market at CompuGroup Medical SE & Co. KGaA
    Sep 2024 - Present · 1 yr 10 mos

    Shaping the Future of E-Health Together CompuGroup Medical is one of the leading E-Health companies worldwide, driven by a vital mission. Every day, more than 9,200 highly qualified employees deliver their best work, providing sustainable solutions to meet the ever-growing demands of the healthcare sector. We serve a unique customer base of over 1.6 million users, including doctors, dentists, pharmacies, and other healthcare professionals in both outpatient and inpatient settings. With operations in 20 countries and products available in 60 countries globally, CompuGroup Medical generated an annual revenue of EUR 1.13 billion in 2022. Our mission is to enhance healthcare by ensuring that the necessary information is available anytime and anywhere. My Key Responsibilities: • Leading go-to-market projects and ensuring the successful launch of new products. • Strategic development of sales approaches and further business areas, preparing strategic decisions, and creating decision templates for management. • Identifying new business opportunities. • Analyzing relevant markets and conducting competitive analysis. • Developing business models. • Designing and implementing sales campaigns and initiatives. • Preparing briefings for marketing, providing input for campaigns and marketing materials, and coordinating and overseeing their execution.

  • Program Manager at ANDHealth
    Nov 2022 - Jan 2024 · 1 yr 3 mos

    Program Manager of 2 leading Victorian Programs. CHICC has been established to drive the creation and commercialisation of digital and digitally enabled medical technology companies and raise Victoria’s profile as a leading centre for Australia’s fast growing connected health sector. The Program Manager will support the delivery of ANDHealth’s $2.4 million Connected Health Innovation and Commercialisation Centre initiative (CHICC), to ensure that ANDHealth meets and exceeds expectations under its funding and partner agreement with the Victorian Government. CHICC is a co-working, mentoring and workshop space designed specifically for Victorian-based digital and connected health companies. Program Manager of $1.4 million accelerator program ACTIVATE, a 6 month accelerator-style program, providing leading content, hands on coaching, deep domain expertise and supported implementation. Targeting companies which bring together the enabling capabilities of technology and deep health and medical research to create novel digital or digitally enabled medical technologies, products or services, ACTIVATE is suitable for companies which have reached MVP and can demonstrate early engagement with users and customers. Throughout the 6-month program, companies will receive tailored support and mentorship designed to result in a robust business and investment case which will enable companies to successfully navigate the due diligence processes of professional investors and enterprise customers. The program delivers content with hands on coaching and support to allow companies to implement their learnings into their business on a real-time basis.

  • AOK Rheinland/Hamburg - Die Gesundheitskasse (1 yr 11 mos)
    • Digital Health and Innovation Officer
      Jan 2021 - Apr 2022 · 1 yr 4 mos

      Innovating medical care for over 3 million insurers in the care innovation team by analyzing markets to find high potential startups to collaborate with. Focus on Growth of German Digital Health Ecosystem through Implementation and Management of digital health solutions, through the „Digital Health Act - DVG “ such as: digital cardiological solution for patients with high risk of atrial fibrillation and strokes; mental health programs to support patients within their aftercare; VR therapy in the rehabilitation of patients suffering strokes; digital information platform for cancer patients Responsible for the DIGA system implementation and it’s process management, as well as being the leading point of touch for external digital health providers. Advising the digital health industry and startups on their Business Models and Go-to Market strategy, as well as the successful approach of health insurers.

    • Digital Health Consultant
      Jun 2020 - Dec 2020 · 7 mos

      As a dedicated StartUp Manager and Digital Health Consultant in the healthcare sector, I adeptly led projects, overseeing all aspects from inception to execution. My role involved conducting thorough market research to identify trends and innovations in healthcare in the regional area of Aachen. With a keen focus on stakeholder management, I fostered collaborative relationships with the DigitalHub Aachen to initiate several collaborations. Leveraging my insights of working with the local startups, I devised and implemented effective marketing strategies, amplifying brand presence of the health insurance and increased market penetration. During this time, I advised multiple startups on their business models and their Go-to Market strategy, focusing on potential pathways for them to find reimbursement opportunities.

  • Projectmanager Public Health at IPOV Institut für patientenorientierte Versorgungsablaufforschung
    Jan 2019 - Jun 2020 · 1 yr 6 mos

    In my role at IPOV - a research institute, with a strong dementia and cancer focus, my focus was around pioneering digital concepts tailored to aid patients and their families navigating the complexities of dementia, connected care, and cancer. During my research around patient improvement, we created guidelines aimed at enhancing patient care within hospital settings, leveraging insightful analysis to pinpoint areas for improvement. This research was translated into workshops, that were held for C-suite Executives of hospitals. Additionally, I enhanced the institute's online presence while managing diverse projects and providing crucial office support. As Wilfried Jacobs (CEO) partial personal assistant, I also facilitated seamless operations by meticulously organizing and coordinating institute meetings and events, ensuring a smooth execution of all matters.