New York, New York, United States
I fix plateaued and underperforming consumer health businesses. I step into complex, high-potential environments, strip out the noise, clarify where the business can win, and drive insight-led GTM execution that delivers sustained, profitable growth. I’ve led eight turnarounds and owned $10M–$350M P&Ls across consumer health, digital health, supplements, B2B partnerships, and women’s health — serving as CEO, CCO, COO, and CMO. My approach blends strategic clarity with operational discipline: understand what truly moves the needle, place a few smart bets, execute fast, and build a high performing team that feels energized and confident in the path forward. I’m especially drawn to businesses that improve people’s health — with a longtime focus on women’s health and emerging digital care models. My experience spans global enterprises (J&J, Prestige), corporate innovation (Hologram Sciences inside dsm-firmenich), and growth-stage consumer health companies — giving me the range to operate with both the strategic rigor of large organizations and the speed and ownership mindset required in high-ambiguity environments. I’m exploring CEO, President/GM, and CCO roles where the mandate is transformation, the scope is broad, and the opportunity is meaningful growth, ideally in consumer health or digital health companies with $100M-$1B in revenue.
Clarity Pediatrics is a pediatric specialty care clinic expanding access to evidence-based treatment for chronic conditions including ADHD, anxiety, and obesity for kids 5-17. Our multi-disciplinary team includes medical providers and behavioral therapists work as on team. Our services are fully virtual, and we take insurance, including Medicaid. As Chief Marketing Officer, I lead marketing strategy to accelerate provider referrals and patient growth across California and Texas, while building a repeatable go-to-market playbook to support new condition launches and state expansion.
Drive revenue growth, GTM initiatives, retail expansion, and innovation roadmaps for various consumer health businesses. • Clarity Pediatrics: Virtual pediatric chronic care clinic (current) • Beacon Wellness Brands: PlusOne is the #1 sexual wellness brand in North America | (2025-current) • one.bio: emerging biotech creating novel ingredients benefitting the microbiome (2025) • Vitaminis: Drink Your Vitamins, vitamin shot brand, now available in Sprouts (2023-current) • Phenology: For Women Who Weren't Born Yesterday, menopause brand (2022-2025) • Mmmly: Delicious cookies that are actually good for you (2020-2024)
THENA Capital is a UK-based specialist MedTech fund investing in early-stage digital solutions and fast-track device companies that transform patient outcomes. Investment focus is on digital health platforms, diagnostics, and fast-track medical devices targeting US scaling and exits. As a Fellow, I assist portfolio companies with their expansion to the US marketing and offer connections to US healthcare focused VCs.
Because is a growth stage personal care company modernizing the $4.6B+ U.S. adult incontinence category. As CCO, I oversaw all revenue functions, including DTC, Amazon, Marketplaces, and emerging B&M retail. I owned performance marketing, eCommerce site, CRM, retention, brand, merchandising, new distribution, new product development, and customer service. • Returned Amazon and DTC to growth after flat/declining sales • Improved payback by 40% via reduced CAC and strengthened retention • Doubled retail velocity at Walmart and CVS and secured new drug distribution • Rebuilt the commercial org, reduced agency dependence, and improved budget efficiency
As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm. Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.