Laura Gómez

International Retail Operations Leader | Ex Maje, Inditex & Accenture | Driving sales growth, customer experience and high-performing teams.

Spain

About

Retail operations/manager with 10 years of quality experience in fast fashion and premium brands in different channels as brick and mortar, affiliates, outlets (Value Retail & Mac Arthur) and corners in department stores (El Corte Ingles & La Rinascente). Long experience in retail sales to detail with a high analysis capacity, business model vision, and goal oriented. Supervise, lead and monitor the opening/refreshment/closing of the stores (10 new stores in 3 countries): set up the procedures, replenishment, stockroom organization, recruit & train & evaluate the teams, work closely with HQ departments to support all the needs of the opening process. Experience managing budgets ensuring costs are effectively controlled and the targets are achieved. A people manager that can lead, motivate and inspire a team. Long experience in team management and coordination of El Corte Inglés and La Rinascente point of sales in Spain, Portugal and Italy. International work experience in Italy, China, Hong Kong and UK.

Experience

  • Retail Consultant at Nash Retail
    Jan 2026 - Present · 6 mos

    With hands-on experience in retail management, team leadership, and retail technology, Nash Retail helps brands elevate customer experience, empower teams, and embrace innovation. - People. Operations. Innovation. - Where Retail Meets Innovation. - Empowering Retail Growth. - Building Better Retail. - Retail Excellence Through People and Technology. - Transforming Retail from the Inside Out. - Retail Leadership. Operational Excellence. Innovation.

  • Retail Manager at The Bicester Collection
    Jul 2025 - Present · 1 yr

    LAS ROZAS VILLAGE -Drive sales and retail strategy while ensuring excellent customer experience. -Manage projects, support store managers, analyze performance and market trends, coordinate staff training, and implement marketing initiatives. -Scope: 12 brands, €24M turnover: (such as Zadig & Voltaire, The Kooples, Pinko, Liujo, Adolfo Domínguez, Elisabetta Franchi, Birkenstock, Hoff, Jimmy Choo, Lottusse, Zwilling, Le Creuset)

  • Retail Coordinator /Area Manager Spain, Portugal, Italy at maje
    Nov 2018 - Jun 2025 · 6 yrs 8 mos

    -Reporting to the Country Manager and overseeing a team of 4 Area Managers; +35 stores Iberia & Italy; 38M€; Boutiques & ECIs & La Rinascente/Outlets Value Retail & MAC. -Supported and guided Area Managers to meet operational goals and customer service standards. -Acted as the voice of HQ, ensuring clear communication of priorities and alignment across regions. -Developed coaching and training plans to support team performance and future succession. -Supervised and monitored retail execution and in-store practices, ensuring compliance with company methodologies and standards. -Led store audits, enforced operating policies, and promoted process homogenization. -Defined and monitored sales targets and KPIs with Area Managers. -Conducted sales trend analyses and implemented commercial actions to drive performance and customer satisfaction. -Assessed operational data and retail KPIs regularly to identify improvement opportunities. -Consolidated weekly reporting and shared key updates across the organization. -Worked closely with HQ teams (IT, Visual Merchandising, Product, Marketing, HR) to deploy corporate initiatives, training programs, and retail excellence projects. -Acted as Project Manager for store openings, closings, and relocations, coordinating all logistics and operations from planning to execution.

  • Merchandiser at Inditex
    Nov 2016 - Oct 2018 · 2 yrs

    BERSHKA -Product management in 40 stores in Spain (Madrid, Castilla La Mancha, Extremadura), Belgium, Austria, Hungary, Slovakia and Czech Republic. -Daily Analysis of the Sales KPI's (stock, rotation, success, average price) by store. Define weekly Action Plan by country. -Allocation by store of the new Sku’s based on competitor analysis, fashion trends and sales reports. -Optimise replenishment and forecast potential stock increase based on historical sales and market knowledge. -Permanent contact with buyers, visual merchandisers, area and store managers to adapt the collections to each country and inputs collection to show in seasonal meetings. -Manage Reductions Strategies by country: Sales, Promotions, Mid Season Sale. -Manage national and international stock transfers between stores to achieve the Sku’ success. -Regular store visits to maintain global brand image and follow up the agreed strategies. -Manage Flagship stores openings such as Orense, Plaza Río and Ciudad Real in Madrid; Nitra in Slovakia and Chodov in Czech Republic.

  • Merchandiser at Pretty Green
    Feb 2015 - Nov 2016 · 1 yr 10 mos

    -Overseeing the allocation of product to stores, web, concessions and wholesale. -Analysing store performance and strategizing solutions in order to maximize sales potentials. -Analyse and forecast sales trends, store visits and competitive shops analysis. -Providing weekly reports outlining top and bottom performers, stock availability and identifying areas of risk. -Stock replenishment and arranging transfers and recalls. Liaising with the DC re-intake and with the stores re-deliveries and stock issues. -Communicating with the visual merchandising, buying, wholesales and e-commerce teams to ensure the right product is in the right location at the right time.