Laura González

Junior HubSpot Marketing Operations Specialist @ Halo

Panamá, Panama

About

Multilingual technical professional with experience in CRM administration, system integrations, and data-driven operations across LATAM. Skilled in supporting cross-functional teams, translating business needs into technical solutions, and improving workflows through automation and process optimization. Experienced working in enterprise SaaS environments (HubSpot, PandaDoc, Jira, Gong, ZoomInfo), supporting technical roadmaps, and partnering with engineering and BI teams to enhance reporting and operational efficiency. Known for analytical thinking, stakeholder communication, and an ability to adapt technical concepts for non-technical audiences.

Experience

  • Junior HubSpot Marketing Operations Specialist at Halo Media
    Apr 2026 - Present · 4 mos

  • Sales & Marketing Operations Specialist at PX Inc
    Feb 2024 - Apr 2026 · 2 yrs 3 mos

  • Transaction Specialist at Huawei Latinoamérica
    Jan 2022 - Jan 2024 · 2 yrs 1 mo

    Managed contract processes across LATAM, ensuring alignment with approval workflows. Trained regional teams, monitored KPIs, and improved internal reporting. Acted as liaison between China HQ and LATAM teams on technical and operational needs. Collaborated with IT teams to translate business requirements into automation workflows. Supported lead-to-cash operations and purchase order processes.

  • Intern at Pioneer Machinery
    Sep 2020 - Jun 2021 · 10 mos

    OPC UA Project. As a part of the company's "Smart Factory" project, which is an IoT project with the objective of turning traditional factories into smart factories by implementing different IoT related protocols, I worked on the implementation of the OPC UA Protocol to provide access to the general topology of the factory's production lines information stored in Redis.