Greater Barcelona Metropolitan Area
I have a wide experience in digital and media strategies for brands such as Durex, Enfamil, Nestlé, Pedigree, Nenuco, Ordesa, MartiDerm, Ferrer or Mars-Wrigley. I have +9 year of experience developing digital campaigns and strategies to increase the relevance of brands, products, and business. With a data-driven mindset, I developed my career as a digital manager achieving great results and efficient and effective strategies. I combine my work with my passion, dog training. I create a personal project called Mister Cooper, the first app for dog education that uses de AI to custom your dog training.
- Developed and executed growth marketing strategies to drive B2B eCommerce growth for Unilever's Pedidos Ahora project. - Managed digital marketing campaigns focused on customer acquisition, retention, and engagement, leveraging data-driven insights. - Analyzed market trends and customer data to optimize marketing strategies and improve user experience. - Coordinated with cross-functional teams, including sales, product development and IT, to ensure seamless project execution. - Monitored and reported on key performance indicators to track progress, measure success, and take strategic decisions.
- Planning full funnel digital & media strategies for brands like Durex, Enfamil, Nenuco or FullMarks coordinated with brand teams. - Developed and validated annual media plans focused on efficiency and effectiveness. - Coordinated with creative and media agencies for campaign activation and asset creation. - Monitored and optimized media performance using real-time dashboards and A/B testing. - Analyzed user behavior and conducted market studies to improve media efficiency and effectiveness (BLS, MMM).
We created a dog training app that offered personalized trainings. We created an intuitive interface, conducted thorough research, and developed an algorithm to generate customized training programs for each dog. The app featured interactive lessons, multimedia elements, and a social component to engage users. It was incredibly rewarding to witness the positive impact on both dogs and their owners. This experience solidified my belief in the transformative power of technology and its ability to strengthen the human-animal bond.
Digital Strategy - Translation of client’s needs in digital strategic solutions to achieve the objectives set. - Elaboration of the strategic proposal, concrete actions, designs and prototypes, budget, KPI and scheduling. - User research and data analysis to base decisions. User & Customer experience - Ability to analyze results and iterate for their optimization (using tools such as Hotjar, Google Optimize, among others). - Carrying out experiments for the validation of hypotheses. - Creation of customer journeys maps as well as personas for different brands. - Use of design thinking to establish consumer insights. - Coordination with UI Team to complete the interface. Project Management - Creation of a detailed project plan with its necessary tasks to successfully complete the project using different solutions as agile for its development. - Management of the budget during the process and management of the different stakeholders as tech companies and creative team. - Testing and QA process. - Experience in web, app iOS (Swift) & Android (Kotlin) and ecommerce projects. Team management - Management of a 5 people team. Selection and management of the resources required to complete the project: contracting suppliers and coordinating tasks with the internal team. - Coordination with other companies/digital agencies for the development of projects, as well as monitoring of activities. Client relationship management - Direct communication with the client during the project. - Development of projects with healthcare, large consumer and service companies such as: Nestlé, Ordesa, IESE, RACC, Ferrer, MartiDerm, Mars-Wrigley, Dentaid and Bon Preu, among others.
Digital strategy definition: - Help translate client’s needs into technological solutions by understanding all the systems in place. - Work with multidisciplinary teams to set the creative view and the digital strategy of the project. - Determine and manage the resources required to complete the project. - Create a detailed work plan identifying and sequencing the activities needed to successfully complete the project (set up, implementations, flow and budget control, evaluation and reporting). Teams management: - Coordination with other companies to develop cross-wise projects defining the task and monitoring activities. - Ensure a hands-on and solution oriented mind-set of the team and identify drivers for improvements. - Strong leadership of the cross-functional campaign to ensure that goals are effectively achieved. Client relationships management: - Direct communication with clients to translate their needs into real statements and manage their expectations. - Development of projects with Pharmaceutical, HealthCare and Consumer Goods companies such us: Nestle, Bayer, Isostar, Mars-Wrigley's, Almirall, Ferrer, Uriach, Dentaid and Esteve.
Project set up and management: - Project’s architecture elaboration - Functional analysis of the project - Management and coordination of Web, Mobil App and Inbound Marketing projects. Management projects financials: - Profitability control. - Budget management and negotiation with suppliers. Project delivery: - Guarantee than objectives and client’s requirements are achieved according to the dead lines and budget, as in contractual specification. Client relationships management: - Supports early qualification and opportunity assessment for large and complex projects. - Development of projects with Pharmaceutical and HealthCare companies such us: Skeyndor, Almirall, Ferrer, Dentaid and Uriach.