Laura Gomez

Vicepresidente de Medios de Pago, Banco Davivienda

Colombia

About

I am a passionate leader with more than 15 years of experience in product positions & project executions roles. During the last years I have led product teams in tech organizations in the payments industry linking company strategy to product oriented projects. While working in the payments industry I have gathered a profound knowledge in the payments ecosystem and the challenges and future opportunities to come in the industry. I am very good in understanding company and customers situations and delivering solutions to their problems. I like to execute, making company's strategy a reality with tangible results. I like to work in collaborative environments coordinating activities of multi-functional teams bringing everyone's knowledge to obtain better company results.

Experience

  • Vicepresidente de Medios de Pago at Banco Davivienda
    Sep 2022 - Present · 3 yrs 10 mos

  • PayU (Bogota,D.C., Capital District, Colombia)
    • Global Head of Payout Product
      Nov 2021 - Aug 2022 · 10 mos

    • Head of Product Latam
      Dec 2020 - Nov 2021 · 1 yr

  • Director Core Products, Colombia at Mastercard
    Jan 2020 - Dec 2020 · 1 yr

  • PayU (4 yrs 1 mo)
    • Product Strategy and Planning VP
      Feb 2019 - Oct 2019 · 9 mos

      Responsibilities: • Lead the global product roadmap planning process, guaranteeing alignment of all stakeholders and that prioritized initiatives generate the impact to reach the global strategic objectives. • Coordinate the product global projects with the objective to create unique value proposition for our merchants • Lead the definition and execution of the product initiatives to improve approval rates and optimize transactional costs with payment methods in 16 countries. • Lead the product excellence initiatives, guaranteeing a standard product lifecycle that meet PayU´s strategic expectations aligned to KPIs and stablished goals • Participate in M&A processes evaluating their product offering, identifying synergies and defining and coordinating the execution of the product integration plans. Achievements: • Give continuity to the product global roadmap definition and execution • Lead the global project to select and implement a global 3ds 2.0 provider • Coordinate the execution of the integration plan of the product teams of one of the acquired companies by PayU (Zooz) supporting the team integration and the organizational re-structure

    • Global Product Development VP
      Jan 2018 - Feb 2019 · 1 yr 2 mos

      Responsibilities: • Lead product teams in Latin America, Europe and Africa for the online payment business. • Define, prioritize and execute the global development roadmap of payment platforms, following PayU’s goals and strategies. • Coordinate and align projects from multiple platforms globally to allocate development teams for initiatives with greater impact for the business. Achievements: • Unified the product and technology roadmap and KPIs at a global level, showing the organization the resource allocation by initiative and the impact of this investment. • Defined the process to prioritize, approve and follow-up roadmap initiatives. • Plan and execute the first global projects.

    • Product VP, Latam
      Oct 2016 - Jan 2018 · 1 yr 4 mos

      Responsibilities: • Lead product and technology teams for Latin America. • Define and execute the development roadmap for the payment platform in Latin America. • Lead relationship with more than 70 payment methods in the region. • Lead the project to consolidate technological platforms in the region. Achievements: • Finalized the project to consolidate 4 technological platforms in the region into one regional platform, migrating clients from platforms without affecting integration or payment processing. • Created the project to improve approval rates for methods of payment with increasing conversion levels by more than 300bps. • Created the project to improve costs with methods of payment, resulting in savings of up to 3% over total processing cost.

  • Independent Management Consultant at Independent
    Feb 2014 - Oct 2015 · 1 yr 9 mos