Madrid, Community of Madrid, Spain
I have been working in communications for the past 25 years and I am still in love with this profession. Most of my career has been linked to creative agencies and specifically the last period I have been dedicated to lead global and regional campaigns for The Coca-Cola Company. Fashion is one of my passion points as well as arts and esthetics in general, and creativity and good ideas my main motivation driver. Therefore, being part of Loewe , where creativity is at the core of the business, is definitely a tailor-made suit for me;) Skilled in "making things happen" on áreas such as advertising, branded content, digital strategy, event managment, AV production, PR and Social Media, I am expert on organizing and managing a team to materialize an idea or porpose. 12 years leading The Coca-Cola Company Iberia BU brands projects. Senior Global Account Director & Business/ Project Lead with a demonstrated history of working in the marketing and advertising industry (Buitoni, TCCC, Banco Santander, Campofrio, Telecinco, Johnson & Johnson, Siemens). Strong sales professional with a Master's Degree focused in Master Executive Advertising and PR from Universidad Antonio de Nebrija. Wide work experience and education In UK. Besides, I am a mom of 3 crazy and restless teenagers, so I spend quite a lot of my time chasing them and controlling their time limits. Just pretty much what you will find me doing in my day-to-day work as a Project director :D As a curious note, I was awared a scholarship to University by Goverment due to high School qualifications (10/10) Secondary and Baccalaureate Studies average
Leading marketing PM departament, allocating and managing all content projects coming from channels as well as HQ and regional campaigns requests.
Leading communication projects directly for clients and agencies. Integrated campaigns, strategic launchings and AV production managment
Leading Global Accounts as Buitoni, Royal Bliss or Nestea, for EMEA BU. Creating multimarket global communication strategy and campaigns. Coodinating strategy, content creation, production and amplification.
Teaching "Global Account Managment" signature for 3rd grade.
Account Director for Coca-Cola Company, including Coca-Cola, Fanta, Aquarius, Royal Bliss and Nestea. Ensuring the smooth production of campaigns – from briefing designers and copywriters, to managing budgets. Responsible for the management of relationships with Coca-Cola client. Co-ordinating the resources needed to service projects, building strategic operational plans and balancing the expectations of clients with the execution of creative work.