United States
Bilingual (English & Spanish) digital marketer, content creator, and passionate storyteller and translator with experience writing, optimizing, localizing and publishing content across blog, video, and social media to support cross-channel digital campaigns. Skilled in social media engagement, multichannel marketing communications, copywriting, project management, and improving digital user experiences. Proven ability to plan and coordinate events, mentor peers, and manage multiple projects simultaneously. Recipient of the Shoreline Community College Student Award (Spring 2021) for outstanding performance and community involvement. Holder of multiple digital marketing certifications, demonstrating a strong commitment to continuous learning and industry best practices.
— Created and edited bilingual content (English/Spanish) across digital channels including YouTube scripts, social media, and the company blog, driving increased organic engagement and audience reach. – Wrote bilingual SEO-optimized blog articles and social media copy tailored to mobile-first consumption habits. – Created and localized Spanish messaging for Hispanic target audiences. – Supported multichannel campaign development (video, blog, social) – Managed a team of ~15 freelancers to ensure timely translation and publishing of localized content. – Maintained and coordinated the content calendar with external agencies to meet publishing deadlines. – Took ownership of end-to-end content creation, from concept to publishing, with a focus on continuous improvement based on content performance metrics and insights. – Used tools like WordPress, Google Workspace, Meta Business Suite and Sprout Social to execute and manage campaign content. – Applied HTML & CSS knowledge for blog formatting and content styling.
- Created and proofread copy in Spanish and English for social media channels and the blog with SEO best practices in mind - Performed keyword research using Clearscope, SimilarWeb and others, to optimize new and past blog content - Optimized falling content based on keyword phrases performance to improve traffic - Assisted with blog management in WordPress - Analyzed blog performance and update content based on results
- Wrote, edited, and published copy, including image research, for the newspaper's social media channels.
- Wrote one to three weekly articles, based on interviews with college staff and students, local news events, and relevant content tailored to the newspaper's audience. - Pitched article ideas to the editorial staff based on interests and relevance to the target audience.
- Engaged with international students and student organizations to enhance academic and cultural experiences. - Hosted activities both online and on-campus. - Managed/monitored activities/events budget.
- Co-host, plan and execute events with the International Students Association President - Design posters using Canva. Copywrite for different social media platforms (Instagram & Facebook) - Engage with students from +53 countries
- Supported content production by transcribing interviews, editing audio, and scripting segments, demonstrating strong attention to detail and content accuracy. - Conducted interviews and coordinated with the News Director, showcasing storytelling, collaboration and communication skills vital for cross-team marketing projects. - Managed multiple tasks under deadlines, developing organizational skills applicable to supporting multi-channel marketing communications.
- Supported, participated, and engaged in the ongoing work of improving student experiences at Shoreline Community College - Participated in weekly meetings and focus groups with different departments and staff members of Shoreline Community College - Provided feedback and brought ideas to the table to all branches of the College's Guided Pathways. - Collaborated on research design, participant recruitment, data collection, and data analysis
- Provided one-on-one tutoring to over 20 students from different backgrounds and learning needs. - Instructed students on Spanish grammar, pronunciation, spelling, vocabulary, composition, and dialogue. - Supported students in their academic journey while providing strategies to help them understand class content.