Laura Cowley

Branch General Manager at DFS

Sandhurst, England, United Kingdom

About

Experience

  • DFS (15 yrs 7 mos)
    • Branch General Manager
      Apr 2022 - Present · 4 yrs 4 mos

    • Branch General Manager
      Dec 2020 - Present · 5 yrs 8 mos

    • Branch Manager
      2020 - Present · 6 yrs 7 mos

      Be an advocate for the business leading through our Values (Think Customer, Be Real, Aim High) to enable us to be the Leading Sofa Retailer in the Digital Age. Overall accountability for exceeding commercial KPI targets, demonstrating good financial controls and budget management in line with Company guidelines. Regularly communicate our business strategy and clear messages to the team, removing any complexity and ensuring they are focused on what they need to do and why. Build and work with a monthly business plan to drive me, my team and my store to achieve the best possible results to ensure a great focus on Customer Advocacy and the end to end customer experience, through role modelling behaviours and ‘owning my town’. To comply with and ensure all applicable statutory trading and company regulations regarding the sale of Regulated products, Fire, Health & Safety, and Security issues in order to protect Customers and Colleagues. Through strong leadership, develop, coach and engage my wider team to ensure they follow the dfs core values to find the right solution to enhance our customer’s experience. Manage the Service area of the store, working with our Service Managers across the Region to ensure the end to end customer experience is delivered in line with our values. An advocate for business change, leading yourself and my team through change in a professional and positive way. Identify commercial opportunities within the area and remain alert to local/competitor activities and taking action to reduce competitor impact. Embrace and drive all key People initiatives such as Attrition, Diversity, Inclusion and Wellbeing. Proactively analyse the NPS data and identify opportunities to increase my NPS score in the future for all aspects of the measure Proactively look at “owning the town” and how the store can work with the external community, IE local charity partners.

  • Sales Assistant at Clarks
    Oct 2010 - Apr 2012 · 1 yr 7 mos