Laura Bowers

Senior Events Manager @ Zscaler

Pacific Grove, California, United States

About

Event management professional with a strong work ethic, consistently delivering multiple high-quality events on time and in budget, either simultaneously or with overlapping deadlines. Client-focused approach that draws on positive internal and external relationships to overcome numerous challenges and provide exceptional customer service. Combined experience in both client-side and venue-side organizations, utilized to achieve desired results for diverse events, from small to large. Core Strengths and Expertise: -Key Stakeholder Collaboration -Event Metrics Tracking and Analysis -Vendor Alliances, Negotiation and Management -Time Management and Prioritization -Budget Creation and Management -Internal and External Communications

Experience

  • Senior Events Manager at Zscaler
    Apr 2024 - Present · 2 yrs 4 mos

    -Plan, manage and execute corporate events of varying sizes, types and budgets, with high profile to intimate presence, from inception to completion. - Accountable for the entire event life cycle of planning, implementation and reconciliation. - Excellent prioritization of competing deadlines as programs evolve and change. - Collaborate and foster relationships with key internal and external teams in planning for each event. - Manage budgets and reconcile invoices/POs to ensure accuracy. - Effectively manage teams, suppliers, and other contributors to ensure exceptional execution of all assigned deliverables through strong project management and collaboration. - Aim to deliver unforgettable and impactful experiences for event attendees whether at a trade show, conference, VIP reception, customer meeting, etc. - Research, evaluate, negotiate and book event venues. - Strong ability to work effectively both in team environments and independently.

  • Sr. Manager, Global Events at Genesys
    Nov 2021 - Apr 2024 · 2 yrs 6 mos

    - Program lead for Genesys attendee user conference. - Responsible for managing and implementing events and multifaceted projects including special events, community expo and conferences. - Lead user conference all workstream weekly call. - Extensive knowledge in conference and trade show project management, from inception to messaging, design, logistics, vendor management, budget, and execution to post-event analysis. - Contributed to the strategy development by identifying, presenting, and working in support of internal stakeholder program objectives and measured the impact of events. - Managed teams, suppliers and other contributors through effective project management, collaboration to exceptional levels of execution of all assigned deliverables. - Tracked budget costs throughout the course of the project and communicated scope changes that affected the budget in a timely manner. - Gathered and tracked ROI, engagement analytics and feedback to measure success of the program and opportunities for improvement.

  • Arm (4 yrs 7 mos)
    • Sr. Event Manager
      Mar 2020 - Nov 2021 · 1 yr 9 mos

    • Event Manager
      May 2017 - Mar 2020 · 2 yrs 11 mos

      -Plan, manage and execute marketing events, industry trade shows with exhibit properties up to 70’x40’, and partner ecosystems of varying sizes and budgets from inception to completion. -Research, plan and execute international golf tournament. -Led modular booth project from RFP to design to production. -Accountable for the entire event life cycle of planning, implementation and reconciliation. -Collaborate with internal teams such as product marketing, campaign marketing, digital marketing, corporate brand, creative and line of business stakeholders in planning for each event. -Mentor event team members -Provide deliverable deadline guidance to team and ensure critical deadlines are communicated, tracked and met. -Compile objectives, project status and updates and post to shared folders. -Research, evaluate, negotiate and book event venues, exhibit space and hotel room blocks. -Successfully manage budget for shows and events, reconcile invoices/POs to ensure accuracy. -Create event overview presentation, staff schedule and show survival guide with Marketing Campaign Manager. -Collaborate with exhibit house vendor to rent existing properties or create custom builds—identifying the most cost-effective option. -Manage logistic requirements and deadlines for drayage, electric, shipping, etc. -Procure, coordinate and manage third-party vendors such as A/V, catering, freight shipping, I&D labor, etc. -Coordinate and manage on-site exhibit setup, booth duty during show hours and breakdown of events. -Organize and run after hour events and transportation. -Event onsite lead providing direction to booth staff, executives and partners.

  • Events Manager at Synopsys
    May 2013 - May 2017 · 4 yrs 1 mo

    -Plan, manage and execute marketing events, industry trade shows, partner symposiums and forums, user groups, technical seminars and workshops. -Accountable for the entire event life cycle of planning, implementation and reconciliation. -Organize and lead regular planning meetings with internal teams such as product marketing, corporate marketing, field marketing, marketing operations and third-party vendors. -Provide deliverable deadline guidance for logistics/IT/signage and ensure critical deadlines are communicated, tracked and met via a deliverables timeline. -Communicate objectives, project status and updates to members of marketing teams. -Research, evaluate and book event venues, exhibit space and hotel rooms. -Prepare and manage budget for shows and events, reconcile invoices/PO to ensure accuracy. -Create event overview presentation, staff schedule and show survival guide with Marcom Program Manager; coordinate booth staff training. -Collaborate with exhibit house vendor to either utilize existing booth property or rent other properties—identifying the most cost-effective option. -Manage logistic requirements and deadlines for drayage, electric, shipping, etc. -Procure, coordinate and manage third-party vendors such as decorator, A/V, catering, freight shipping, labor/show unions, and show management. -Coordinate on-site exhibit setup, booth duty during show hours and breakdown of events; organize and run after hour events and transportation. -Event onsite lead providing direction to booth staff, executives and customers.

  • Event Manager at Santa Clara Convention Center
    Mar 2006 - May 2013 · 7 yrs 3 mos

    - Managed all details of events from planning through execution, as client liaison between venue, event producers, partner vendors, decorators, and all stakeholders. - Communicated with all departments regarding event details, to ensure a successful outcome. - Supervised staff and oversaw all aspects of facility operations related to events. - Oversaw performance of outside vendors to ensure goals were achieved. - Conducted all pre-event meetings with clients and vendors, advising clients of set-up options, services, policies and procedures. - Served as primary liaison for all load-in and load-out of events, onsite production teams and union and non-union labor set-ups, responding to and following up on client requests, concerns and problems. - Conducted comprehensive post-event evaluations and generated a final cost settlement after each event. - Managed ongoing relationships with return clients to insure consistency and excellence.