Laura Adam

Commercial Excellence Manager & PMO @Air Liquide

Brussels, Brussels Region, Belgium

About

Graduated in Corporate Communication (MA) & in Management - Entrepreneurship (CMA). Proactive, curious and dynamic!

Experience

  • Commercial Excellence Manager BeNeLux at Air Liquide
    Aug 2022 - Present · 3 yrs 11 mos

    ● Leading a team of +6 collaborators active on Commercial Excellence, Continuous improvement, competitive intelligence and Customer experience projects. Various profiles and scopes aiming at supporting Sales department achieve their objectives while methodologically improving our tools and processes, keeping into account Customer centricity. ● Acting as PMO on transformation projects (simplifying our Sales department and teams structure) in 2024/2025 ● Being the entity leader for internal efficiency initiative with a focus on Sales force excellence.

  • Worldline Global (5 yrs 8 mos)
    • Retention Sales Manager
      Oct 2021 - Aug 2022 · 11 mos

      Retention: Working on sales retention strategies and automated tools (churn prediction) to prevent churn and monitor it. CRM business analyst: Transversal pipeline management in Salesforce (BNL) and its harmonisation through the organisation + translating business requirements to CRM IT team (Odoo and Salesforce) and assessing business impacts. Lead factory: analyzing sectors potential for lead generation and revenue growth. Helping completion of field sales agendas.

    • Account Manager and Sales Efficiency Coordinator
      Aug 2018 - Oct 2021 · 3 yrs 3 mos

      The job combines several positions/tasks: - Account Management of a portfolio of customers located in Brussels (retention, relationship management, financial analysis); - Working on the ODOO CRM improvement (Business analyst translating business requirements to IT and follow up of the projects), project management, giving "how to use it?" trainings (and demo) to new comers and (potential) external partners; - Working on the implementation of Salesforce from a global point of view (360° view) and translating business needs for IT dptmt. - Delivering sales tool kit content from a sales efficiency perspective and organizing trainings for practice (selling the value)

    • Participant to an Internal programme - CxO for one week / Agile Way of Working
      Mar 2019 - Jun 2019 · 4 mos

      Internal program at Worldline composed of a mini MBA and a concrete project within the company. Topic of the project: Agile way of working ("how to improve the agile mindset at Worldline?") WoWMi !!!

  • Internship - Manager assistant at Made & More
    May 2016 - Jun 2016 · 2 mos

    Attend a corporate executive in her entrepreneurial life day After day + specific missions (editing content, market research, events management.. )

  • Marketing and communication consultant at WorkInJoy
    Apr 2016 - May 2016 · 2 mos

    Develop a strategy and a marketing plan with a focus on the business model (market research, BM improvement..)

  • Business Transmission Consultant at Confidentiel
    Mar 2016 - Apr 2016 · 2 mos

    Diagnosis of the company (SWOT) and valuation of the company leading to a sales offer (a price calculated thanks to different formula), depending on relevant criteria of the company that was to be sold.