Benson Lau

Partner, Channel and Alliance Sales Director @ Workato | MBA Ross

Singapore, Singapore

About

With over 15 years of work experience mainly in technology and software, I drive sales, marketing and develop channels, alliances and partnerships. Currently, I am Director Alliances at Tricentis, the leader in continuous testing for DevOps and agile software delivery. Being a business lead for partners in SE-Asia, Greater China Region and India. In this role, I am responsible for managing and expanding the relationships with our key GSI and SI partners, driving GTM, sales strategy and pipeline to closure. Working with them as well for sales enablement and delivery capabilities. Increased annual partner sourced sales from 1.5M USD to 3.2M USD within 1 year. Previously I have managed AWS alliance and channel distributor (2 tier) for APAC. Whilst also having been an entrepreneur growing a company to 60 team members before the Covid-19 pandemic. I also contribute back by being a committee member of the Hong Kong Startup Support Group and the Young Professionals Committee of the Singapore Chamber of Commerce Hong Kong, whilst also supporting the Singapore Global Network initiative.

Experience

  • Partnerships Manager at Workato
    Jul 2026 - Present · 1 mo

    Building partner ecosystem across SE-Asia to accelerate and support Workato's rapid growth in the integration, automation and enterprise AI Agentic orchestration market. Working closely with GSIs, SIs and Hyperscalers. We are 8x Gartner MQ Leader for iPaaS and Visionary in new BOAT Gartner MQ category. Not just integration, but agentic orchestration (preventing AI drift, token consumption, prompt control, etc.)

  • Committee Member at Hong Kong Startup Support Group - HKSSG
    May 2018 - Present · 8 yrs 3 mos

    Hong Kong’s First Decentralised Open-Source Startup Community

  • Tricentis ()
    • Director Alliances
      Apr 2025 - Jul 2026 · 1 yr 4 mos

      Working with GSIs and RSIs in SE-Asia, India and Greater China

    • Partner Alliance Manager - SE-Asia, India and Greater China Region
      Apr 2023 - Apr 2025 · 2 yrs 1 mo

      Testing is the #1 bottleneck for DevOps and agile software delivery. Our mission at Tricentis is to change that with a new and fundamentally different approach to software testing that is completely automated, fully code-less and intelligently driven by AI. Compared to traditional tools and methods, the Tricentis Continuous Testing Platform helps reduce test cycle times by 80%, reduce cost by achieving test automation rates >90%, and improve business risk coverage by 85% or more. More than 3000 customers trust Tricentis's enterprise software to accelerate digital business initiatives and dramatically increase software delivery speed. We're the only vendor in the category to achieve leadership status in all top analyst reports from Gartner (5 years in a row), Forrester, and IDC. Follow us on LinkedIn, www.twitter.com/tricentis and visit www.tricentis.com to learn more. Key Responsibilities - Focus each GSI and local SI partner strategy and coverage for Public Sector, BFSI, Resources and Manufacturing - Driving GTM strategy with partners whilst conducting marketing events, business development, sales enablement and organising technical enablement - Driving pipeline generation, channel management, sales and delivery of key partners in the region. - Consulting with partners to understand their key GTM and driving business development with them. 1st year - 107% quota attainment. 2nd year - 200% growth, 96% quota attainment

  • Committee Member - Young Professionals Committee at The Singapore Chamber of Commerce Hong Kong
    Mar 2021 - May 2023 · 2 yrs 3 mos

    The Singapore Chamber of Commerce (Hong Kong) is the official chamber of commerce for Singapore businesses in Hong Kong.

  • Strategic Alliances Manager - AWS at OutSystems
    Jul 2022 - Apr 2023 · 10 mos

    Managing OutSystems' alliance relationships with Amazon Web Services (AWS) in APJ. OutSystems is the #1 Low Code platform. The OutSystems high-performance low-code platform gives business leaders and developers the tools to rapidly build, deploy and manage their own business-critical applications. Addressing innovation whilst having tech debt, technical talent shortage and accelerating migration to the cloud With OutSystems, any organization can create a culture of innovation by turning software into a strategic strength. OutSystems helps organizations address the top 4 digital priorities: Customer Experience Transformation, Workplace Innovation, Process Automation, and Application Modernization. - Drive repeatability and best practice by integrating and embedding value-based expertise, tools, assets, and repeatable approaches into the broader channel business development and sales motion. - Work closely with AWS sales, public cloud teams, SAPonAWS teams and AWS partner sales teams. - Partner with the Field Enablement team to ensure continuous improvement in the role-based skills necessary for the field to succeed, including the inspection of sales opportunities, repeatability of the sales methodology, and the use of value selling tools and techniques. - Provide strategic planning and coaching with Alliance Leadership, Marketing, Business Development and Sales on the execution of campaigns and creation of opportunities. - Closed largest AWS marketplace deal in 2022 in APAC.