Charlotte Metro
Growth and Marketing Strategist. Creator of human connections and experiences. Top 50 Black Marketers to Watch by AAMA Fractional marketing for executives, small teams, and entrepreneurs. Curating sold-out nationwide events. Organizing partnerships [ADP • Thinkific • HubSpot] Creating content and campaigns. Growing audiences and communities. Speaking on the topics of human connections, entrepreneurship, and growth strategies for brands, including ESSENCE, ASHA (American Speech-Language Hearing Association), and Meetup. Networking Maven® + former founder of BIkWomenHustle®, the global, all-in-one networking platform for over 100,000 entrepreneurs, professionals, and creatives.
Amplifies the voices and businesses of entrepreneurs and SMEs through disruptive marketing content, communications, campaigns, and strategies. Develops personalized brand messaging through compelling storytelling to provide effective solutions for improved communications, engagement, and visibility. Assesses the current state of client performance to develop an actionable marketing plan to increase traffic, leads, brand awareness, and revenue. Creates KPIs and develop recommendations based on past and current marketing campaigns, analytics, and short and long-term goals. Displays project management, scheduling, and execution skills through event project planning and logistics. Segments email audiences of 120,000+ based on behaviors like past email engagement, conversions, and website interactions. Manages technical aspects of key databases, CRMs, PMSs, and automations to generate data, correspond, and develop reports on leads and existing customers. Develops and implements actionable social media tactics proven to increase engagement, grow audiences, generate event leads, and maximize brands’ digital presence. Designs aesthetically-pleasing websites in alignment with the company’s mission and customer journey to create awareness, generate leads, and establish an online presence. Implements SEO, including copywriting with keywords and phrases, alt text, and meta descriptions. • Stimulated $1,000,000+ in revenue for clients through the development of digital content, web and sales pages, social media management, and marketing campaigns • Generated $56,000+ in annual revenue for a hair salon solely from Instagram and Facebook content and community engagement with 466% ROI • Accumulated 1.06+ million impressions, reached 300,000+ accounts, and 119,000+ interactions through Instagram and Facebook marketing channels in four months as social media manager for The Sistahs in Business Expo (SIBExpo)
Operates a global networking platform positioning a community of 100,000+ Black Women entrepreneurs, professionals, and creatives. Display project management, scheduling, and execution skills through event logistics. Curates and hosts digital and in-person networking events, mixers, and workshops to provide hands-on learning experiences for entrepreneurs to operate businesses effectively, from establishment to sustainability. Hosts The BlkWomenHustle Podcast encouraging Black Women to tap into their passions, monetize brands, and make a positive impact in the world. Coordinates and obtains monetary and in-kind event sponsorships and partnerships with companies, including past sponsors Thinkific, TGIN, Vonza, and Curls. Actively collaborates with individuals, brands, and corporations to strengthen the knowledge, expertise, innovation, networks, and growth of Black Women-owned businesses worldwide. Establishes relationships with public relations companies to generate nationwide and international press for talent inquiries. • Grew an online networking community of Black Women entrepreneurs, professionals, and creatives to 10,000+ in 3 months and 40,000+ in 7 months • Pitched and secured talent and entertainment for the BlkWomenHustle Podcast and Entrepreneurial Workshops, featuring guests like Arian Simone of the Fearless Fund, Bea Dixon of The Honey Pot Co., and actress Kim Coles • Secured sponsorship for the BlkWomenHustle community to attend HubSpot’s INBOUND Conference to expand marketing knowledge and resources • Conducted podcast interviews to engage in transformative conversations with special guests, including actress Kim Coles, Claire Sulmers of Fashion Bomb Daily, and Rochelle Graham of Alikay Naturals • Built a clubhouse community of 20,000+ listeners in 2 months through strategic conversations and relationship-building in the audio space
Worked cross-functionally and corresponded directly with CEO and Regional Managers to maintain salon operations across 40+ locations. Completed roll-out process for new franchise locations openings, including filings with SC, GA, and FL governmental offices and communication with third-party vendors. Monitored financial accounts, documented weekly rental transactions, and processed accounts payable for 1,000+ stylists using AvidXchange. Managed main telephone line, corresponded for all incoming and outgoing emails and regular mail, ordered office supplies, processed and scheduled maintenance requests and all salon building related issues. • Researched, organized, and submitted financial records and documentation to successfully pass the company’s first full financial audit in compliance with federal regulations • Analyzed company’s expenditures and budgeting outlook for repairs and maintenance, cleaning, and marketing based on individual locations and activity for 40+ salons • Completed month-end schedule for the company, including processing journal entries, calculating investor interest payouts and insurance reimbursements
Monitored and maintained general ledger activity to determine monthly expenses allocated to subsidiaries. Reconciled monthly account activity, including administrative expense allocation, and adjusting entries. Collected and prepared documentation to key standard and additional monthly journal entries. Utilized the Treasury Workstation to extract reports and match transactions for journal entries. Cross trained to prepare and key cash and cafeteria receipts from Treasury. Cross trained to run query and develop import templates for fixed assets. Prepared and distributed monthly reconciliations and invoices to subsidiaries. Developed monthly intercompany draft spreadsheet for wire transfer initiation through the Treasury department. Extracted and developed monthly and daily financial reports. Researched and identified monthly variances for intercompany accounts by completing a monthly comparison. Conducted all month–end and year–end closing processes for 31 intercompany accounts. Retrieved quarterly and year–end intercompany tax accruals and completed a true–up by utilizing year–end tax provision. Corresponded with primary subsidiary contacts to resolve account variances and disputes between BCBS and subsidiaries. Met and corresponded with internal and external auditors to comply with quarterly audit requests. Scheduled and facilitated quarterly staff meetings to address procedural changes.
Reviewed online graduate students' papers for development, organization, formatting, and readability. Conducted one-on-one tutoring sessions with online students via Skype to provide constructive feedback for all writing submissions.