Germany
I am a Pharma Marketing expert with extended experience in operational & strategic marketing as well as related consulting, both focused on specialty care markets: - 9+ years of experience in various marketing and sales-related positions in the pharmaceutical industry with a focus on specialty care/orphan diseases o Responsibility for the entire range of tasks from market analyses to strategic planning, quantitative/qualitative market research and implementation of the marketing mix. o Relevant implementation experience in various areas. o Positive track record in terms of sales development of all established and newly launched products over the years. o Strong relationships with sales teams/sales organizations, incl. support of key account management/planning & interim regional sales management. o Attended various pharma-specific training courses and seminars. o Management responsibility and associated further training. - 5+ years of experience in strategy & sales force effectiveness consulting and related business development o Strong focus on specialty care markets such as oncology, immunology / (ultra) orphan drugs and related rare diseases. o Strong focus on reviewing innovative omnichannel approaches during the COVID era and beyond. - 2 years' experience in B2C publishing / patient communications and related business development
- Key external client interface for assigned global key accounts, client stakeholders ranging from senior functional heads in Sales, Marketing, SFE and medical excellence, global brand leads, global medical leaders through to CEOs – both in winning business as well as conveying insights from audits - Supervision, project direction and results presentation of global audits for assigned key accounts, incl. project tasks such as interviewing client leaders, analyzing and interpreting observational data, developing key insights, and ultimately presenting the final report with strategic recommendations, as well as maintaining ongoing contact with the client - Business development with global stakeholders, incl. strategic guidance to local STEM country organizations
- Direct reporting line to the country manager Germany/Austria/Switzerland - Supervision, project direction and presentation of audits in Germany, Austria & Switzerland (Strong focus of STEM projects on sales optimization, selling techniques, selling models, sales training, strategy alignment from leadership to sales team, etc.) - Business development in Germany, Austria & Switzerland - Development/optimization of the internal processes and training of the STEM (in-field) teams
- Head of the Actelion Marketing department for German Actelion affiliate with focus on company’s force product Tracleer® - Concentration on specialty markets/orphan indications Pulmonal Arterial Hypertension (PAH) (specific target groups: cardiologists & pulmonologist, mostly in expert centers) and Digital Ulcera (specific target groups: dermatologists / rheumatologists, mostly in expert centers) - Leadership responsibility for 2 product managers in the indications PAH/Digital Ulcera +1 assistance - Strong rapport with relevant KOLs in all indications; various Marketing-led KOL projects carried through - Lead of newly launched patient support/adherence program in indication PAH - Reporting to commercial director and integration in cross-indication commercial team
Marketing lead for preparation and performance of new product launch for Opsumit®, upcoming Actelion force product in PAH – successfully launched in Feb 2014: o Tight collaboration with Global launch team for development of Global launch strategy and according tactics o Development of Germany-specific launch strategic imperatives and implementation in collaboration with PAH product manager and Medical department o Training of FF with regards to relevant strategic aspects and tactics o German lead for the development of relevant quant./qual. market research program in collaboration with Actelion headquarter and according outcome analysis
- Development and implementation of product-specific Marketing strategies for Vfend® and Ecalta® in collaboration with Medical Adviser and Business Unit senior management - Development of related marketing materials for the sales representatives in collaboration with communication agencies - Sales support and communication (sales force with 100 representatives); Preparation of / participation in conferences of the sales department - Brand-operative and strategic planning for year 2009 - Preparation of / active participation in a product launch of Ecalta®, an innovative anti-infective agent; organization of related pre- and post-launch activities - Organization of related product specific training for the sales force - Event management / planning of congresses and symposia, interface for speakers and Key Opinion Leaders - Media planning (PR, special reports, Journal Ads, etc.)