Oslo, Oslo, Norway
Senior digital marketing and data strategist and an empowering leader with a focus on digital solutions within data-enriched marketing, automation, cost-effectiveness, and growth. Extensive experience in digital marketing strategy, advertising technology, and marketing technology solutions(Adobe and SalesForce), both on a strategic and operational level. I am a digital evangelist and creative leader with skills in strategic marketing processes, digital transformation, change leadership, and the cross-functionality between business and technology. I have 20 years of experience from the publicist side(Media), media agency side and advertiser side within digital marketing, people management, strategic leadership and execution, heading Dentsu Aegis Carat digital department for 6 years, key account management and sales in Norwegian Broadcasting Cooperation, and heading digital marketing in Telenor Norway. I have built up a central unit in Telenor Group with locations in Bangkok, Singapore and Oslo to drive the Personalized Marketing strategy for Telenor Group managing a cross-functional team of 17 experts across Asia and Europe to facilitate growth in technology-driven digital marketing strategy. I have broad international experience across Europe and Asia with strong skills in stakeholder management, agile project lead, and strong partnership management skills. Currently drives the digital transformation program in Storebrand with responsibility for deploying Salesforce Marketing Cloud technically and commercially. Managing a team of business analysts, enterprise architects and developers to support the operational CRM team success with creating mind blowing customer experiences. Also heading the growth-hacking team that brings growth mindset and experiment thinking into the organization as well as commercially responsible for the paid media investments. Senior expert in: - Digital Transformation - Data-driven analytics - Data management - Digital marketing strategy and execution - Driving the personalization agenda - Bridging Technology with business goals - Empowerment leadership in agile setup and with a growth mindset.
Commercially accountable for maximizing the value of marketing technology (Salesforce) and optimizing media investments to drive business growth. Leading the marketing technology strategy to align with broader commercial objectives, bridging the gap between business and technology. Defining and managing data requirements to enhance data-driven decision-making, leveraging insights to improve customer experience, product development, revenue generation, and overall marketing effectiveness across Storebrand. Empowering cross-functional teams to execute strategic initiatives that deliver exceptional customer experiences, ensuring long-term value for both current and future customers. Commercial & Business Acumen – Maximizing monetization of marketing technology and optimizing media investments. - Marketing Technology (MarTech) Expertise – Deep understanding of Salesforce and related marketing technologies. - IT & Digital Strategy – Driving the technology agenda and aligning it with business objectives. - Data Management & Analytics – Defining and managing data requirements to enhance data-driven decision-making. - Customer Experience Optimization – Leveraging data to improve user experience and product effectiveness. - Cross-Functional Leadership – Empowering and enabling teams to execute strategic goals. - Technology & Business Integration – Bridging the gap between commercial and tech functions. - Revenue Growth & Effectiveness – Using insights to drive revenue and improve marketing performance. - Strategic Execution – Driving initiatives to deliver long-term value and competitive advantage.
Commercially responsible for the success of monetizing on marketing technology (SalesForce) as well as media investments. Driving the technology agenda on behalf of the marketing organization. Building the bridge between commercial and tech. Enabling and managing data requirements to become more data-driven, leveraging data to drive better user experience, products, revenue, and effectiveness across Stroebrand. Empowering the cross functional teams to deliver on strategic goals to deliver excellent customer experiences for our current and future customers.
Digital transformations specialist. Disruptive thinker. eCommerce management. Digital marketing pioneer.
Driving digital transformation through various disruptive initiatives. Building up Telenor Trading Desk, internal digital marketing execution agency on a scalable global platform. Managing a global team in Singapore, Bangkok, and Oslo. Insourcing of marketing and advertising technologies through internal development and 3rd party vendors. Building a platform for personalized marketing at scale. Strong management skills leading a global team of experts across Europe and Asia. Managing global partnerships with Google and Facebook. Developing digital marketing competencies across the Telenor Group. Driving, establish and operate global digital marketing and digital performance marketing execution capabilities. Driving effectiveness and digitization of sales and marketing. Global thought leader and evangelist of digital marketing in Telenor. Driving the digital transformation and bridging technology and sales driven marketing and sales strategies by data, insights, digital frameworks, and architectures.
Develop digital marketing competencies across the Telenor Group Drive, establish and operate global digital marketing and programmatic execution capabilities Drive effectiveness and digitization of sales and marketing Global thought leader and evangelist of digital marketing in Telenor. Build and lead teams comprised of performance marketing, technology and data experts with demonstrated management experience and the ability to interact with senior leadership Own strategic direction, implementation, performance measurement and evolution of digital marketing programs within Telenor Group (performance & brand) Lead development of data-driven and conversion oriented audience strategies (retarget, pre-target, behavior target) Establish and scale operating model for digital marketing execution across the Telenor Group. Own solution architecture for advertising and marketing technology needed to realize a personalized data-driven and automated digital strategy. Grow and operate global partnerships within Digital Marketing / Advertising. Responsible for managing global digital media agency relationships
Drive, establish and operate global digital marketing and programmatic execution capabilities. Grow Telenor’s digital programmatic spend and deliver excellent marketing campaign performance to Telenor BU’s. Establish and operate global digital marketing and programmatic execution capabilities in house. Plan and execute digital marketing and programmatic pilots that drive learnings and business results Build and manage competencies (and potential teams) of digital performance specialists in the planning, implementation, and management of digital media campaigns across multiple Telenor operations. Support implementation of the operating model for digital marketing execution across the Telenor Group (focus on SE Asia): - Develop the agency value proposition - Establish a way of work for performance and adops team - Competency, team-setup and client handling practices - Build Client-Agency processes (briefing, budgets, approval, reporting) - Create a scalable campaign reporting system - Establish the business model invoicing system - Oversee a team of ad operations and account managers to successfully project manage timelines and fulfill campaigns accurately for Telenor BU’s - Build competencies within mobile, SEM, Social, Display, Programmatic, campaign analytics - Develop trading relationships with Global Media partners, Digital Performance Agencies and Trading Desks
Director of digital media and general manager with professional responsibility for market and media strategic opportunities within purchased, owned and earned media for top 10 clients in the client portfolio. Strategic adviser in digital media and marketing, business development and strategy. Responsible for competence development. Personnel management and development. Business development and innovation.
Strategic advisor for top 10 clients in the agency. Responsibility for building competence within the field of digital marketing. - Media strategy - Digital strategy - Execution - Insights and analytics
Digital adviser and team leader for a customer portfolio. Personnel responsibility for two persons and professional responsibility for developing the customer portfolio on digital surfaces.