Kongens Lyngby, Capital Region of Denmark, Denmark
Trained e-business developer and sales driver, with core competence in digital transformation and customer experience. For the last 10 years I have been creating lasting digital results in eCRM and e-commerce for different small and big brands, mostly in retail industries. Getting best possible relationships between Customer Profile Data in DMP, marketing automation, cross platform- and channel execution, churn prediction and customer satisfaction, covering content and tagging for E-Mail Marketing, SoMe and POS. Special focus on customer loyalty programs in a Omni channel retail perspective, (Ibeacons, BIG data, etc ) ratings and reviews influence on page quality score in search, Social media monitoring and direct engagement. Very exiting stuff..
Developing and executing CRM initiatives in primary markets to support sales and marketing for optimal cross channel customer experience and brand preference. Optimizing demand generation for traffic and conversion in digital channels. Analysing, reviewing and reporting on CRM performance, for improving customer lifetime value. CRM project management for platform and system implementation. Loyalty concept development in an omnichannel retail perspective. Stakeholder management.
Strategic and operational communication, cross platform, partners, countries and channels. Company infrastructure and governance implementation. Reoganization, planning efficient marketing execution. Project management and business processes. Reenforcing brand identity and visual merchandising. Preparing for multi channels and growth in existing and new territories.
Development and implementation of global e-comm and omni channel retail strategy. Increasing sales conversion of present sites. Optimizing organizational skills for e-commerce
Growing Sony Nordic e-commerce performance by optimizing demand generation activities in collaboration with e-commerce Europe in Bruxelles HQ. Liaise with all critical stakeholders on a European and local level in order to establish SSO Europe as a preferred partner E-channel management including pricing for the 4 Nordic domains and PCW E-partner management for traffic optimization Migration of e-mkt and e-comm. platform into SAP CRM for Sony Global (launch feb. 2014) Pan-European e-business performance reporting in Omniture / Site catalyst Integrating social media into e-commerce and customer service for Sony Nordic
Establishing e-commerce as new channel for Omni channel retailing Magento Enterprise CMS implementation optimized for EMM, SEO, SEM, Social media, BI, Dataintegration og Cross Channel Retail Demand generation activities for conversion rate optimization Project management (SCRUM/JIRA) PO management, warehouse management, forecasting and budgeting KPI reporting for management and board
Cofounder with focus on concept- and organisational development, business process management (SOP), recruiting and team management of sales force, accounting and management reporting
Concept development and business planning, Sales planning and roll-out of freetime consultants for homeshopping Financial forecasting, budgettering, statements, A/R, A/P, Payroll and HR management IT-strategy for infrastructure in ERP, CMS and Office 2010