Hamburg, Hamburg, Germany
I am a brand executive for special situations. I have generated impact at FMCG blue chip companies, mid-cap companies and PE-backed portfolio investments. Many consumer brands struggle not because of product, but because of positioning, portfolio complexity, and lack of scalable systems. My focus is to fix exactly that – aligning brand, portfolio, and go-to-market into a system that drives growth and profitability. I’ve done this in corporate blue chip companies, mid-sized environments, and in PE-backed situations. Over the past years, I have focused on situations where brands need to regain relevance, accelerate growth, and translate strategy into execution. Today as Managing Director & CMO at LOGOCOS, I am driving the repositioning and scaling of a multi-brand portfolio to regain international competitiveness and profitability.
Mandate to lead the transformation and scaling of a PE-backed multi-brand consumer portfolio, with a strong focus on brand, portfolio architecture, time-to-market and Online/D2C growth - in a situation where brand, portfolio complexity, and growth systems need to fundamentally be realigned to reach profitability targets.
Building DiggaBräu as a truly entrepreneurial, Hamburg-rooted beer brand with a strong focus on regional culture, community and authentic brand building.
Turnaround of a purpose-born brand and a sustainability native. Brand Rejuvenation, Re-Branding, Visual Identity, Innovation Pipeline, Campaign Development, Inhousing, Content Factory, Media Planning, Social Media, B-Corp., Natrue certified natural-organic cosmetics. Key Note Speaker.
NIVEA Innovation Executive, Reporting into Chief Marketing Officer (Executive Board Member of Beiersdorf), Worldwide Innovation Portfolio Management (Early Stage, Stage-Gate and Annual Pipeline), Future-ready end-to-end Innovation Governance, Strategic NIVEA Projects, Global NIVEA Marketing Transformation, New Operating Model Marketing, Lean NIVEA Marketing rythm worldwide.
Purpose-led Brand Growth, Thought Leadership, Global NIVEA Brand Strategyzer, NIVEA Brand Positioning & Strategy, Environmental & Social Sustainability, Brand Equity Tracking, Capability Building: Global NIVEA Brand Building Academy (TrueBlue).
NIVEA Growth Playbook, Harmonized and fully automized Global NIVEA Brand Equity Tracking, Implicit Measurement of Distinctive Brand Assets, NIVEA Brand Building & Category Strategies, Country-specific Brand Audits. Capabilities: Gap-Anlalysis and external benchmarking, Insourcing for stronger emotional bonding. Target group-specific Learner Journeys, Changing Behavior: better and faster decision-taking based on a common umbrella brand understanding and one common language. Blueprint for all other Beiersdorf Academies.
Member of the management team, Power of attorney (Prokura). Leading a team of 19 product managers. P&L responsibility. Annual net sales: € 350 millions.