Frankfurt Rhine-Main Metropolitan Area
Experienced leader and entrepreneur with a strong commercial mindset, digital expertise, and proven success in driving Digital & Business Transformation (Digitale Unternehmenstransformation), Innovation & Commercial Strategy (Innovations- und Vertriebsstrategie), and Sustainable Growth in B2B (SaaS) Markets. Currently leading Agricultural Solutions & Sustainability DACH at Syngenta, I focus on scaling digital service platforms (Product+), developing B2B SaaS solutions, and commercialising innovation by connecting technology, data and business impact across the DACH region. Before joining Syngenta, I co-founded and managed a B2B SaaS marketplace platform, taking responsibility for product, commercial strategy and go-to-market execution. This entrepreneurial experience continues to shape my leadership approach – combining corporate transformation discipline with start-up agility and execution speed. Core Expertise | Kernkompetenzen: • Digital & Business Transformation (Digitale Transformation & Geschäftsmodell-Innovation) • B2B SaaS & Platform Commercialisation (Skalierung digitaler Serviceplattformen) • Commercial Strategy & Go-to-Market (B2B Vertriebsstrategie & Markteinführung) • Innovation Management & Venture Development (Innovations- & Neugeschäftsentwicklung) • Leadership & Change Management (Führung & Veränderungsmanagement) • Data-Driven Decision Making (Datengetriebene Entscheidungsfindung) Driven by curiosity and strategic vision, I build bridges between technology, commerce and sustainability – creating scalable B2B SaaS and digital business models that differentiate brands and deliver measurable impact.
- Managing the Service Business for Syngenta DACH (Cropwise, SaaS, InterraScan) - Responsible for all Sustainability Activities of BU - Member of the Board of Directors Syngenta Agro GmbH
Establishing and leading the customer related efforts of Asellion B.V. ▸ Building an collaborative organization setup that translates user and stakeholder needs into strategic concepts for product development (Build, Measure & Learn) ▸ Leading multiple research projects on buyer and seller side in Europe and Asia ▸ Building the bases for a powerful platform Value Proposition ▸ Developing new digital business strategies for B2B commerce at scale
Build and led the customer success / commercial / support team to help users unlock value through digital commerce: ▸ Hired and build a powerful team of 7 within 12 month ▸ Implementing successful agile practices and processes ▸Led engagement with key customers and (senior) client stakeholders ▸Build a powerful B2B client community of supporters ▸Integrated a learning and feedback cycle between client organizations and product management
Member of Asellion Leadership team to build a leading platform for B2B chemicals commerce ▸Accompanying Venture from initial idea, pitch and prototype towards founding Asellion B.V. in Amsterdam ▸Development of company vision and growth strategy together with the venture team ▸Led the customer success and customer development area to help Asellion B.V. become one of the largest digital chemicals sales channels- cumulated +700m EUR transaction volume, 10.000 transactions, 1.000 active customers - within 3 years, NPS 35 ▸Established lean operating model ▸Leading teams with an Holocracy-inspired approach based on self-organized work ▸Leading global customer facing activities and growing GMV from 30mio EUR GMV on the prototype to over 120mio EUR in the first 12 months after go-live - including business expansion to China ▸Supported developing a pipeline of prospect customers, partners and investors
The ventures studio for B2B digital industry commerce. Hands-on. From idea to scaling.