Bad Liebenzell, Baden-Württemberg, Germany
From carpentry to digital transformation – my path started hands-on and evolved into strategic digital sales. After several years in B2B sales for building components, I moved into e-commerce in 2020. Since then, I’ve been shaping digital product categories, optimizing content and processes, and aligning data, platforms and partnerships for scalable growth. Today, as Sales Manager E-Business at Griffwerk, I focus on building sustainable digital strategies in close collaboration with our specialist retail partners. My work combines category thinking, platform enablement and structured data strategy. It’s not just about digital presence – it’s about long-term visibility, technical integration and collaborative growth. I value agile thinking, connected systems and cross-functional teamwork. My professional interests include marketplace expansion, content automation, SEO/GEO visibility and AI-supported processes. I use LinkedIn to connect with peers, partners and forward-thinking companies. Let’s talk about digital B2B sales, product data excellence and what makes platforms truly work. #E-Business #DigitalGrowth #RetailPartnerships
As Head of Digital Sales (E-Business), I am responsible for shaping and driving Griffwerk’s digital distribution strategy across national and international markets. In a company traditionally focused on professional B2B channels, my role bridges the gap between E-Business, marketing, and the sales organization to strengthen the online presence in partnership with our specialist retail network. Key responsibilities: - Development and coordination of E-Business strategies in cooperation with internal departments and external associations (e.g. Eurobaustoff, Hagebau, Holzring) - Management of onboarding processes and product data optimization across partner platforms and marketplaces - Strategic consulting for our B2B E-Commerce clients on content optimization, product placement, SEO and conversion improvement - Supervision of online activities with selected marketplaces and pure players (e.g. Amazon), with a focus on clear assortment logic and data integrity on shop-in-shop-stores - Coordination with marketing to ensure brand consistency across digital channels and improve visibility via structured content and GEO strategies (LLMO, AI-readability) - Cross-departmental collaboration with product management and IT to align content, structure and technical scalability - Market observation and strategic content steering to support digital growth – from catalog depth and cross-selling potential to localized touchpoints and platform SEO My focus is on strengthening digital sales through professional collaboration with our trade partners, optimizing technical foundations, and setting the groundwork for scalable growth across selected online channels.
As Category Manager for interior construction products, I built and scaled a new category in a company traditionally focused on outdoor goods—turning it into a key contributor to online growth. The role deepened my expertise in assortment strategy, supplier management, and conversion-driven product presentation. Key responsibilities: - Built and expanded a highly profitable product range (e.g. Meister, Haro, Hörmann, Griffwerk) with complementary accessories - Led supplier acquisition, onboarding, price negotiations, and long-term relationship management - Created scalable product data structures and mini-configurators in Akeneo (PIM), including multi-attribute logic and parent-child relationships - Oversaw SEO-optimized product content and category trees using CMS (Neos), supported by AI-generated content strategies - Implemented and monitored KPIs such as conversion rate, return rate, and hand sample effectiveness - Designed cross-selling and upselling strategies - Collaborated with marketing on performance campaigns, influencer outreach, and SEA optimization - Defined pricing strategies, discounts, and volume-based incentives based on competitor monitoring and margin optimization - Led a small team and coordinated product data management, content creation, and support response improvements - Actively contributed to cross-departmental process optimization and management reporting for the executive team Achievements: - Scaled category revenue from €650K to €5.5M in 3 years – fastest-growing segment in the company - Built a low-return, low-inquiry product portfolio through clear, conversion-focused product presentation - Achieved above-average margins and stock turnover through optimized assortments and purchasing conditions - Supported executive management with data-driven insights and improvement recommendations beyond my own category
In a fast-growing e-commerce startup for building components (windows, front doors, sun protection systems), I served as the central interface between suppliers, IT, marketing, and our inside sales team. My core mission was to translate complex technical product structures into scalable, user-centric online configurators that drive digital sales and customer satisfaction. Key responsibilities: - Onboarded new suppliers and digitized their technical data and pricing logic into configurable online tools - Developed and improved configurators for Schüco aluminum front doors, later adapted for wood doors. Integration of sun protection features into an existing window-configurator - Acted as a cross-functional link between supplier management, IT development, and customer-facing teams - Led UX-oriented content improvements directly within configurators to enhance customer guidance and conversion - Collaborated closely in agile sprints using Jira, Confluence, Excel, Figma, and a proprietary backend system - Execution of functional tests and error tracking (sprint testing) Impact: - Leading Project manager for the introduction of a new front door configurator, which has developed into a significant source of revenue within the first year - Reduced bug rates through hands-on testing and quality assurance coordination - Contributed to a measurable UX improvement, resulting in higher conversion and reduced support needs
Sales of building elements such as windows, doors, sunshades and garage doors. Also, flooring, room doors, wood chipboard and materials for furniture of all kinds. Sales experience of brands such as Schüco, aluplast, Normstahl, Hörmann, Josko, Jeld Wen, Egger, HARO, Meister and many more. The tasks included the acquisition of new customers and architects, the measurement of construction elements, the negotiations and the conclusion of contracts, as well as the after-sales service.
Professional installation and sealing of window and facade elements