Munich, Bavaria, Germany
Results oriented, global senior executive with significant experience in building businesses across international geographies with over twenty years of leadership experience in general management, marketing and strategy. Proven track record of building brands through equity management and digital media transformation as well as trade marketing and customer development. A particular passion for people development and global team building. Successfully led and worked internationally with internal and external stakeholder, consumers and customers across different countries and cultures in Europe, LATAM and EMEA.
Development and deployment of the brand strategies across the division Reshaped media & creative strategies with a digital first and social media approach Deployed new search content strategy & Implemented e-commerce strategy across key markets Grew toothpaste per-capita consumption and penetration by focusing on habit creation through school programs, communication and PR Sustainability driver for example through clean water initiatives in Africa
Headed the marketing organization across Colombia, Ecuador, Peru and Bolivia Restructured marketing from a country to hub based organization driving significantly agility for all key initiatives Developed and implemented new portfolio strategy for the fast growing discounter retail environment.
Responsible for the full country operation including GTM execution, customer development and government relations.