Fortaleza, Ceará, Brazil
Sou investidora e conselheira estratégica de startups em crescimento, atuando na interseção entre tecnologia, produto e liderança executiva. Minha missão é impulsionar inovação, escalabilidade e impacto real nos negócios. Ao longo de mais de 10 anos, construí uma trajetória que vai de fundadora da Mercadapp — adquirida pela Linx/Stone em 2020 — a CTO, passando por colaborações com hubs de inovação como a Apple Developer Academy. Hoje, ajudo fundadores(as) e times técnicos a transformarem ideias em negócios eficientes, sustentáveis e orientados a propósito, com visão estratégica e foco em resultados. ------ I’m a Startup Investor and Strategic Advisor, working at the intersection of technology, product, and executive leadership. My mission is to drive innovation, scalability, and meaningful impact in businesses. Over the past decade, I’ve built a career that spans from founding Mercadapp — acquired by Linx/Stone — to serving as CTO, and collaborating with innovation hubs such as the Apple Developer Academy. Today, I support founders and technical teams in turning ideas into efficient, sustainable, and purpose-driven businesses, with strategic vision and a strong results-oriented approach.
- Advising leadership on business strategy, product innovation, and market positioning. - Supporting early-stage startups in achieving scalability and sustainable growth. - Leveraging network and expertise to connect founders with strategic partners and investors.
- Provided strategic guidance to multiple startups across technology, retail, and digital services. - Advised on fundraising, go-to-market strategies, and operational efficiency. - Mentored founders on leadership, product roadmap, and scaling challenges.
- Led the post-acquisition integration of Mercadapp into Linx’s ecosystem, ensuring a seamless transition for technology, teams, and clients. - Defined and executed innovation and product strategies for digital retail solutions serving thousands of businesses across Brazil. - Directed high-performance, cross-functional teams to deliver projects that elevated client experience and operational efficiency.
I founded Mercadapp with a bold mission: to revolutionize the grocery retail sector through technology. From the ground up, I built a SaaS platform that empowered supermarkets to embrace e-commerce at scale, integrating logistics, customer engagement, and operational excellence. Over five years, I transformed Mercadapp from an idea into a nationwide solution, adopted by major retail chains across Brazil. Our innovation became a benchmark for digital transformation in the sector, attracting the attention of industry leaders and culminating in Mercadapp’s acquisition by Linx (later acquired by Stone). This exit marked a milestone in the Brazilian retail tech ecosystem and stands as a testament to the power of vision, execution, and market timing.
- Designed and developed innovative mobile applications under Apple guidelines. - Collaborated in multidisciplinary teams, applying design thinking and agile methodologies. - Received mentorship in app design, UX, and iOS development.