Santander, Cantabria, Spain
A well-rounded and experienced marketer with a proven track record in helping small, medium and large companies and organizations grow their businesses.
Key responsibilities: • Ensuring the campaigns deliver efficiently and effectively and meet the client’s objectives and KPI’s. • Media strategy creation. • Reviewing implementation team’s tasks. Hands-on implementation and media plan execution. • Checking campaign’s performance and pacing and optimizing and adjusting accordingly. • Reporting structure and recommendations to share and discuss with the client and stakeholders. • Working with the help of 4 specialists, 3 campaign managers and reporting directly to the founder and managing director. Key achievements: • For the furniture retailer Focus on Furniture, we exceeded the number of online sales compared to previous year, achieving an 86% growth in paid revenue and over 1000% ROAS. We tested new channels like Google Shopping, Google Performance Max and FB Dynamic retargeting. • For the health insurer Latrobe Health Services, we exceeded the number of online applications hitting in 2020 the targets for 2021. Efforts in building brand awareness resulted in LHS winning Canstar Award for 2 years in a row. • For Polaris, I have managed their entire digital budget for 3 consecutive years which have helped them to position themselves as number 1 side-by-side vehicles in Australia (*2022 data). • For Indian Motorcycle Apparel and Accessories, I launched their first Performance Max campaigns to drive sales. • For Australian Council of Trade Unions (ACTU), I managed their entire programmatic activity which helped Labour win the 2022 federal elections. • For Ultra Tune (auto mechanic service centres), we exceeded the number of online bookings compared to previous year’s (figure to be provided).
Key responsibilities: • Hired on a contract role to help the team plan and manage the Christmas campaign of Myer department store.
Clients: Cricket Australia, Shell, Kao Brands, Fonterra, Simonds & Delos. Key responsibilities are: • Responsible of the paid search activity of my clients from strategy to implementation, tracking, optimization and reporting, on Google and Bing channels with the help of 1 coordinator and 1 external agency. • Budget control and daily optimizations. • Tracked performance against target KPI’s (CPA, CPL, CPE). • Be the point of contact for all paid search related queries • Organized and led search workshop with client. • Led weekly meetings with clients in AU & US to run through their broad digital media activity and recommended optimizations. Key Achievements: • For Cricket Men’s International competition: • T20 format: we surpassed the number of tickets sales compared to previous year by 4x (439%) • ODI: we exceeded the number of tickets sales compared to previous year by 4x (399%) • Test: we exceeded everyone expectations even in the face of the Australian team’s less than stellar performance by 128% compared to last year. • Overall, we reached our first goal of 46k tickets sold and our second of 75k tickets sold. • We contributed a massive 16% of Cricket Australia overall ticket sales. • For BBL competition: • We hit 98.02% of our target and while we did not smash our target, we did have our biggest media attributed ticket sales in the toughest year for BBL on record. • Search delivered 50% of the ticket sales • We delivered over 25% of total attendees for the BBL Final
At TMP (previously known as Chaos Media) I have always worn many hats and worked for different types of clients with special focus on not for profit (ONG's) and medical technology organizations. Hired on a contract role, I soon became permanent. I have developed and planned strategy across digital media and managed branding and direct response campaigns from deployment to implementation, monitoring, optimisation and reporting across different digital channels including: premium display, native ads, social media, paid search (SEM), retargeting, programmatic, content, video, influencers, bloggers, podcasts, eDM´s and more...I have attended briefing sessions, presented post campaign reports and answered client´s queries regarding digital. My motivation was to ensure workflow ran smoothly and efficiently and deliverables met media trading strategies and KPI´s. I managed and mentored a data scientist in all things media and marketing related. Some key achievements: • I helped to increase the agency's digital revenue by 30% in 2016 with a special focus on customer retention • I overcame two significant company crises when the biggest client was lost in 2015 and during the trasitioning period from a partnership to a sole proprietorship business model in 2017 At a campaign level, I managed successful integrated campaigns and activations: • In 2016 I helped our client Hologic achieve 38% YoY revenue growth which resulted in us winning and managing the rest of the portfolio brands. • In 2017 I helped Cerebral Palsy Alliance to increase donations with their annual campaign "Steptember" and raise $6MIL funds in Australia to help kids with cerebral palsy • In 2017, I helped Animals Australia to ban the dog meat trade in Asia by getting 200,000 people to sign off the petition