Lara Kreutner

Owner of Sealed With A Kiss Events, Wedding Designer and Coordinator

Burlingame, California, United States

About

I look forward to connecting with you!

Experience

  • Business Owner, Executive Designer and Coordinator at Sealed With a Kiss Events
    Jan 2009 - Present · 17 yrs 6 mos

    • Designed and planned 76 weddings since inception, generating $200k in business revenue while managing wedding budgets up to $160k
 • Grew business revenue on average 27% annually over eight and a half years since inception • Featured in 31 professional industry publications in recognition of exceptional event styling and coordination • Promote business through active social media presence, attracting 4,411 Pinterest followers, 2,630 Instagram followers, and 1,073 followers on the Sealed With A Kiss Events Facebook page • Develop client relationships throughout the project: source leads, execute contracts, construct timelines, conceptualize design ideas, coordinate vendors, and execute on day of event
 • Research new vendors in the market to cultivate relationships and refer to clients • Manage event budgets, identify opportunities to spend efficiently for greatest impact, provide guidance to spend within budget goals • Gained insights from SquareSpace Analytics to drive additional website traffic; increased page views by 318% through strategic content creation • Scrutinize vendor contracts to ensure all terms are in line with client expectations; negotiate amendments when needed to protect client interests 
 • Manage vendor relationships throughout the planning process, communicating all necessary information in a timely manner • Conduct all business finance activities, including: manage bank accounts, maintain accounting records, invoice clients, and conduct client payments • Apply feedback from current and previous clients to optimize business model and enhance client experience; for example: expanded variety of package offerings to maximize revenue opportunities and implemented recurring weekly calls with clients to maintain consistent communication throughout the planning process

  • Special Events Student Supervisor at Associated Students Inc. California Polytechnic State University, San Luis Obispo, CA
    Mar 2008 - Jun 2009 · 1 yr 4 mos

    I worked with a team of four to produce events that we could provide to Cal Poly students free of charge to enhace their college expeience. Such events included: comedians, pre-released movies, debates, speakers, and much more.