Lara Gomez-Carmona

International Sales & Export Manager

Hungary

About

International Sales & Export Manager with a proven track record in business development, strategic partnerships, and international market expansion. I specialize in helping companies grow internationally by identifying new business opportunities, developing long-term partnerships, and driving sustainable commercial success. In my current role at INNO SWEET Zrt., I am responsible for the international expansion of the premium gelato brand Nuance Gelato, managing the entire export process from market research and partner acquisition to negotiations, logistics, and commercial operations. Within a short period, I successfully acquired more than 35 new international business partners and contributed to the development of franchise projects in Tenerife, Barcelona, and Estepona. My experience goes beyond traditional sales. Working in a fast-growing premium company has allowed me to develop expertise across international sales, export management, business development, trade marketing, commercial operations, and financial administration. I enjoy taking ownership, building processes, solving complex business challenges, and creating value that has a measurable impact. Previously, I gained experience in FMCG, fashion, and premium lifestyle brands, working in sales, trade marketing, brand communication, and distributor network development. These experiences strengthened my commercial mindset and taught me that long-term business success is built on trust, strategic thinking, and strong relationships. I am known for my proactive attitude, adaptability, and ability to build trust with partners from different cultures. Native-level Spanish, fluent English, and international business experience enable me to communicate confidently in multicultural environments and represent companies on a global level. I am particularly interested in international sales, business development, strategic partnerships, export management, and regional commercial or marketing roles where I can contribute to business growth while continuing to develop professionally.

Experience

  • International Sales & Export Manager at Nuance Gelato Hungary
    Jun 2025 - Present · 1 yr 1 mo

    Acquired 35+ new international business partners within six months, contributing to the company's international growth strategy. Led the acquisition, launch, and expansion of franchise operations in Tenerife, Barcelona, and Estepona. Identified and developed new business opportunities, expanding the company's international distribution network and strategic partnerships. Managed the full export cycle, including market research, partner acquisition, contract negotiations, order management, logistics, invoicing, export documentation, and international customer relationship management. Coordinated commercial operations while ensuring the smooth execution of export activities and cross-functional collaboration. Maintained CRM records, monitored sales performance, and managed commercial administration and reporting. Supported international marketing initiatives, brand positioning, and commercial campaigns to drive business growth. Represented the company during international B2B meetings, negotiations, and industry events, providing business interpretation in Spanish, English, and Hungarian. Successfully presented the brand to international partners, negotiated commercial agreements, and built long-term business relationships across multiple markets.

  • Spanish Language Teacher & Communication Mentor at Creascola - Budaörs
    Sep 2018 - Jun 2026 · 7 yrs 10 mos

    Founded and successfully managed an independent language services business, providing online and in-person Spanish language training for private clients and educational institutions. Delivered Spanish language instruction to private students and taught at Crea Scola High School. Built and maintained a loyal client base through business development, client acquisition, referrals, and long-term relationship management. Successfully operated a sustainable business for over seven years, achieving high client retention through personalized learning programs and exceptional customer experience. Designed and developed customized learning materials tailored to individual learning objectives and professional needs. Managed all aspects of the business, including marketing, client communication, scheduling, administration, and service development.

  • Trade Marketing & Sales Specialist at Zeitreel (former Sonae Fashion)
    Oct 2023 - May 2025 · 1 yr 8 mos

    Developed and managed a B2B reseller network, identifying new business opportunities and expanding the company's retail partnerships. Acquired 25+ new business partners within six months, significantly increasing market presence and distribution coverage. Managed relationships with key retail partners, providing ongoing commercial support and account management. Planned and executed trade marketing initiatives, promotional campaigns, and social media activities to strengthen brand awareness and drive sales. Represented the company in international business negotiations, maintaining communication with Spanish partners and coordinating cross-border commercial activities. Supported product launches, brand positioning, and sales growth within the Hungarian market.

  • Client Relationship Manager at SEPA UNIO Kft.
    Apr 2023 - Sep 2023 · 6 mos

    Supported B2B business development, commercial marketing activities, and strategic brand growth. Identified, acquired, and developed new retail and wholesale partners, expanding the company's distribution network. Built and maintained long-term relationships with key accounts, retailers, and business partners. Successfully coordinated product launches across major retail locations, including Balázs Kicks, ensuring effective market introduction and brand visibility. Collaborated with sales and marketing teams to execute trade marketing initiatives, promotional campaigns, and in-store brand activation. Supported commercial negotiations and partner communication throughout the sales process. Contributed to brand positioning, customer engagement, and the achievement of commercial objectives.

  • Internship Trainee at Mercaoli Reciclatge
    Jan 2023 - Apr 2023 · 4 mos

    Exploration of the Argentine market CRM system management Gaining experience in an international, intercultural business environment