United Arab Emirates
“Where luxury meets strategy, and brand vision becomes influence” Fluent in the codes of prestige. At the crossroads of fashion, luxury culture, and high-impact business strategy • Founded and lead a luxury consultancy in Dubai • Successfully developed premium collaborations with brands, talents & platforms • Curated fashion-driven, high-touch events and VIP brand experiences • Recognized for elevating brand presence & image in the GCC market • Specialized in ultra-luxe consumer expectations & cultural codes For the last 25 years of international experience within renowned brands, I have built my know-how in design & luxury à la Française. My deep understanding of consumer culture in the region, and my ability to elevate brands with curated visibility, meaningful partnerships, and refined storytelling..UNIQUENESS – CREATIVITY – CONFIDENTIALITY.
In charge of beneficial and positive collaborations with brands Protecting the partner in its circle of competition and working on specific marketing campaigns
Main clients: Hermès, Chanel, Kenzo, Lanvin, Elie Saab, Patou, Balenciaga, Longchamp The Kooples, Dior Baby, Marine Serre, Louis Vuitton… Successfully developed premium fabrics collaborations with this luxury brands; Responsible for: - Capturing trends from market insights - Developing fabrics collections (from materials to 3D printing) - Selling to high end luxury houses - Collaborating with manufacturers in Europe to ensure raw materials supply and delivery
EPIURE is a fragrant stopover to transport yourself elsewhere. I wanted it to reflect my own philosophy of Fashion, by cultivating centuries, old techniques of craftsmanship, a beauty that shimmers between the East & the West. Defining my collections from scratch - Working with suppliers for production - Overseeing Photo-Shooting - Distributing my creations in selective multi-brands stores Exhibiting at: - Tranoi - Who's Next - Zip Zone trade fairs (Paris, Milan & Dubaï) FURTHER ACHIEVEMENTS AMONG OTHERS IN MY FREELANCING ACTIVITIES: *Trend Book for European Chinese & Japanese Licenses *Tricentenaire of The Opéra Comique with TV Chanel ARTE- Creation and production of chic and subtile evening dresses for the event
Entrepreneurial project related to NFC RFID. Project ambition: fight against the rise in counterfeiting, make inventory more reliable, control order picking, and offer digital experience for the consumer.
Collaboration to develop a Rock style Capsule collection, Day & Evening design, from the selection of materials & accessories, to the final items by respecting the specifications Coordination with different departments stylist-related, as well as with factories abroad to ensure successful development follow up and delivery: technical files & prototypes monitoring, models development