Jose Maria Laplaud Salmeron

Senior BI Business Analyst @Criteo - Data Strategy

Spain

About

Experience

  • Criteo (Full-time · 2 yrs)
    • Senior BI Data Analyst
      Jan 2025 - Present · 1 yr 6 mos

      - Led E2E BI projects, including business specs collection, project planning, and delivering reports to key users. - Identify and collect analytical, tooling and reporting needs from different stakeholders : Commercial teams, Sales Strategy/ Operations, FP&A. - Bridge between business and technical teams, translating business requirements and successful delivery of data solutions. - Corporate data model desing in Databricks, including development of notebooks, task/workflows and configuration in Unity Catalog for access control and lineage (Including Genie spaces design). - Supported roadmap definition, project sizing, and impact assessment on data/BI architecture. - Mentorship of Interns/junior analysts within the team.

    • Data Analyst - Business Performance Analytics
      Jul 2024 - Feb 2025 · 8 mos

      - Performed data extraction and analysis to deliver actionable insights on company performance at the market level. - Partnered with Sales Strategy, Sales Ops, and Commercial stakeholders to provide in-depth analyses of client and product performance. (Data stack: SQL Hive/Vertica, python scripting, Tableau).

  • BI Business Data Analyst at Criteo
    Nov 2021 - May 2024 · 2 yrs 7 mos

    - Development and ownership of Finance/ Business Performance Reports and development of organizational financial/sales data model. - Led workshops with cross-functional teams to capture business requirements for BI and analytical solutions. - Managed ingestion and validation of data from multiple enterprise systems (SAP, Salesforce, Workday, Anaplan) into cloud environments, ensuring completeness and reliability. - Built scalable data structures and ETL pipelines in Databricks, leveraging SQL, Python, and PySpark for data transformation and orchestration - Performance optimization: Tuned queries and optimized data pipelines for efficiency and scalability in large datasets.

  • Lecturer at Le Wagon
    Mar 2023 - Jul 2023 · 5 mos

  • Lecturer at La Salle BCN
    Oct 2022 - Jan 2023 · 4 mos

    Professor in the Degree in Business Intelligence and Data Analytics

  • Data analyst at ID Finance
    Aug 2021 - Nov 2021 · 4 mos

    - Finance & Sales KPI's design, maintenance and implementation in dashboards - SQL data extract and insights delivery to business stakeholders - Data pipeline automation & data warehouse enrichment in collaboration with Data engineers - Maintenance & improvement of reports for Business users: Sales, finance, customer service & Marketing departments - A/B Testing & cohort analysis performing with actions proposed for improve based on results