Irvine, California, United States
Hi! I’m Laney, a UX designer at Blizzard Entertainment and recent graduate of Stanford University. Previously, I was a UX designer at Cox Automotive crafting enterprise tools for service and sales reps at Autotrader, Kelley Blue Book, and more.
Designing platform experiences for players, service agents, and game studios
• Designed + facilitated 27 usability tests; consolidated 300 feedback items into UX insights/user stories • Led design and product on a self-service portal projected to reduce customer support calls by 15%, saving the company $481,000/year and the service team 8,000 hours/year • Collaborated with IBM to launch 4 customer service features for a 9-brand CRM consolidation saving the company $2m/year
• Designed 2 dashboards to appear on the Salesforce homepages of 2,000 sales reps across 25 brands • Spearheaded the creation of the Business Intelligence design system for the Enterprise Platforms team
• Piloted research + design for mobile marketplace experience; shipped high-fidelity design for production • Designed a flow for adding listings that decreased time to list items compared to competitors
• Refined Figma design system to elevate the experience and usability for engineering and design teams, making it easier to hand off designs and navigate 120 components and 36 core patterns • Overhauled mobile site, improving responsiveness + usability and designing scalable components