São Paulo, São Paulo, Brazil
More than 25 years of experience in Brazil, Latin America and Europe, 18 of which have been in top management, leading Corporate Communication, Public Affairs, Marketing, PR, Branding and Sustainability, working for companies such as Dow Chemical, TNT Express, Redecard (Citigroup), Atento (Telefónica), Samsung, Pernambucanas (one of the largest retailers in Brazil) and Kellogg. Results-oriented professional with a successful record of developing and implementing global strategic communications, integrated comunications on digital and analogical ecosystems. Strong communications skills, attention to detail and collaborative competences to achieve goals. Specialties: Corporate Communication, PR, Public Affairs, Government Affairs, Media Relations, Advertising, Sponsorship, Promotional Actions, Events, Branding (Strategy, Planning, Guides, Tone of Voice, Guardianship, Soundbranding, Induction), Broadcast, Online Communications (Web, SEO/SEM and Social Media Reputation Management), Protocol, Social and Corporate Responsibility; Crisis, Change, Culture and Corporate University Management.
Corall Consulting is a leading firm in helping companies evolve and transform to thrive in an ever-changing world. Its expertise includes Strategy Development and Evolution Narratives, Organizational Culture Evolution, Strategy and Culture Integration in M&As, and Design of Innovative Management and Organizational Models. Its main goal is to bridge strategy and culture to deliver consistent and lasting results, driving organizations forward.
The Bstory Movement, also known as Bstory – The experience that transforms, is an initiative created by Gecom in partnership with executives Paulo and Daniel Marinho, with the aim of valuing experience and giving a leading role to the 50+ generation in the fight against ageism. The movement seeks to recognize and give visibility to individuals and organizations that produce work and initiatives for the anti-ageism cause, including through the “bstory Award”. More experienced professionals, who are eager to continue collaborating with development, actively participate in the movement to reinforce the importance of their legacies and combat prejudice against age. The initiative is not limited by borders, connecting with the growing appreciation of life experience in a global market.
Professor at the Aberje School of Communication and lecturer in Corporate Communication and Public Affairs courses at the academic division of the leading Communication organization in Latin America.
Advisor Comm is as office specialized in Corporate Communication, Public Affairs and B2B Marketing. It focuses on strategies for business results, leadership communication management, branding and organizational culture, based on digital new behavioral and business trends. Worked in partnership with Corall Comm for companies such Citrosuco, Syngenta, Neobpo and Novo Nordisk.