Lai Wei

Chief Marketing Officer at iFarm

Chifeng, Inner Mongolia, China

About

Experience

  • Chief Marketing Officer at iFarm
    Dec 2024 - Present · 1 yr 8 mos

  • General Manager at Chifeng Jintai Real Estate Development Co., Ltd.
    Aug 2011 - Present · 15 yrs

  • Sales Manager at Baiyang Supermarket in Hongshan District
    Jan 2009 - Aug 2011 · 2 yrs 8 mos

    Managing inventory levels, product placement, pricing strategies, and promotions to drive sales. • Conducting market research to identify customer preferences, trends, and competitors' activities to inform sales strategies. • Leading and managing the sales team, including hiring, training, setting goals, and monitoring performance. • Developing and implementing sales strategies to meet or exceed sales targets and maximize profitability. • Analyzing sales data and market trends to forecast sales and plan inventory levels accordingly.

  • Assistant Producer at SinoMedia Holding Limited, Beijing , China
    Mar 2008 - Nov 2008 · 9 mos

    • Overseeing the production process of various media projects. • Collaborating with directors, writers, and other production staff. • Managing production schedules and budgets. • Ensuring the quality and timely delivery of media content. • Coordinating with different departments to meet project goals. • Supervising on-set activities during filming or recording.

  • Intern Journalist at Chifeng Radio and TV Station, Chifeng , China
    Mar 2006 - Mar 2007 · 1 yr 1 mo

    • Assisting in researching and developing news stories for various programs. • Conducting interviews with individuals for news reports and features. • Assisting in scriptwriting and editing for radio and television broadcasts. • Participating in field reporting and on-location coverage of events. • Collaborating with senior journalists and editors on story development. • Monitoring news sources and staying updated on current events. • Assisting in the production of radio and television content.