Laetitia Andrac 🌈♾️

CEO, Understanding Zoe | All-in-one AI platform to understand, coordinate and support neurodivergent care | Autistic & ADHDer | Award-Winning Author, Speaker, Podcaster | Ex-GM, Big Data & AI

Sydney, New South Wales, Australia

About

Bridging the gap between intuitive leadership and strategic success, I'm passionate about transforming how we support businesses and families. Right now, I am doing this in two unique ways: (1) As the founder of Understanding Zoe (Techstars Sydney '24), I'm building a revolutionary neuroaffirming platform that not only puts care strategies in parents' pockets but creates a coordinated village of support around every neurodivergent child. Our mission, inspired by our journey with our daughter Zoe, is to bridge the communication gap between home, school, and therapy - ensuring every stakeholder in a child's development is aligned and empowered. (2) As a best-selling author of 'Light It, How to Trust your Intuition and Build a Thriving Business' and founder of Essential Shift Consulting, I've helped thousands of leaders tap into their intuitive wisdom while maintaining strategic focus. My speaking engagements across AWS, ANZ, Telstra, WooliesX, Samsara Eco and Deloitte, to name only a few have inspired audiences to embrace both their analytical and intuitive sides, leading to breakthrough results in their businesses and lives. Drawing from my experience as a 5x founder and business strategist, I understand firsthand the power of combining intuition with strategic thinking. My entrepreneurial journey has led to remarkable client transformations: - Guided startups from concept to $9M+ in funding - Helped clients launch new revenue streams generating $30K MRR - Supported founders in securing $55M+ in investments Through my consulting practice, I guide leaders to trust their inner wisdom while implementing proven frameworks. My approach marries intuitive decision-making with mindful leadership - a combination that has transformed teams of 3 to 100+ people throughout my career. Currently focused on revolutionising neurodivergent care coordination through Understanding Zoe, while continuing to empower selected clients in their entrepreneurial journeys. I am also the host of « Neurodivergent Pulse » a podcast that advocates and educates about Neurodivergence. 🎤 Looking to make your organisation more neuroinclusive? As a sought-after speaker, I share practical strategies that help organisations thrive. 👶 Are you a parent of neurodivergent children? Join our app at www.understandingzoe.com and be part of our supportive community. Ready to explore the power of intuitive leadership, discuss health tech innovation, or scale with purpose? Let's connect. Listen to: 🎙️ The Neurodivergent Pulse Podcast 🎙️ The Essential Shift Podcast

Experience

  • CEO and Co-Founder at Understand Zoe
    Sep 2024 - Present · 1 yr 11 mos

    Better care for neurodivergent children: Discover a new way to understand your neurodivergent child. 'Understanding Zoe' is an AI-driven all in one care platform offering seamless and tailored neuroaffirming care strategies for neurodivergent children, their families, caregivers, and therapists, ensuring holistic and continuous support. Built by parents for parents: We originally built Understanding Zoe to support our own autistic child, Zoe. We became passionate about helping other families navigate their own journey Join now: https://www.understandingzoe.com/ or download on the app store or google play store

  • Essential Shift (5 yrs 5 mos)
    • Author
      Jun 2023 - Present · 3 yrs 2 mos

      Published by Grammar Factory, I'm thrilled to have written my first book, 'Light It : How to Trust your Intuition and Build a Thriving Business' which is already a #1 Best Seller! The book is for those business leaders who are tired of feeling disconnected from their intuition. Being connected and online 24/7 leads to increased levels of stress and burnout, especially for entrepreneurs and leaders who often prioritise their ‘hustle’. Too often, we can look outside ourselves for validation that we are doing it right. When in truth, the answer to your problems has always been there, within you. The reality is that intuition in business isn’t just nice to have. It’s essential. Intuition helps us connect with creativity and make bold decisions that distinguish us from other entrepreneurs. You don’t always need a breakdown for a breakthrough to happen. Through the five-step LIGHT framework, I help you reconnect with your inner knowing, wisdom and light. This book cuts through the noise, providing proven strategies, approaches and rituals to help you (re)discover harmony, creativity and inspiration. If you are an over-busy, overworked and overwhelmed entrepreneur (who is underwhelmed with the money you are making), and you want to learn a new way of being, this book is for you. 📘🕮 Pre-orders for Light It are open with special bonuses: www.lightitbook.com

    • Founder
      Mar 2021 - Present · 5 yrs 5 mos

      Are you ready to create an aligned and intentional business and life? Let’s find out what's your Essential Shift? Discover Your Passion, Be the Best Version of You, Become a Trailblazer and Have Fun Doing It! Be empowered to make the shift. Let me guide you on that journey. Investing now in your future can help you create a meaningful impact in the world! I work with individuals and organisations by blending proven innovation and business frameworks with mindfulness, ayurveda and coaching in a unique multi-disciplinary and holistic way. Whether you are at a transition in your business, working harder but not seeing the rewards, kick starting a side hustle, or want to embed innovation in your business, I can help you make the shift to reach your goals with clarity and impact. Explore my website to access my online courses, in person retreat, workshops and consulting opportunities. 📧 [email protected] 🎙️ 'The Essential Shift Podcast' https://www.essentialshift.co/essential-shift-podcast

  • Alumni Mentor at Expert Author Community
    Aug 2023 - Jul 2025 · 2 yrs

    The Expert Author Community is a global coaching experience that nurtures business owners and change makers through their journey to become a non-fiction author of a reputation-building book. www.expertauthor.community As an Alumni Mentor, my role involves supporting and guiding community members, using my personal experience and insights, through their journey to become an author.

  • Expert in Residence at Fishburners
    Mar 2021 - Mar 2023 · 2 yrs 1 mo

    As a Holistic Business and Strategy Expert in Residence (EIR) for Fishburners, I'm helping entrepreneurs to build a sustainable start-ups which is all about aligning their passion with profit while looking after their well-being. Doing Well while Being Well is Essential.

  • telstra (6 yrs 2 mos)
    • General Manager Customer Value Management (Telstra Enterprise)
      Jul 2019 - Apr 2021 · 1 yr 10 mos

      As leader of Customer Value Management, I empowered a multidisciplinary team (data, strategy, business, etc.) to create a world-class data & insights capability to equip our Telstra enterprise teams with in-depth knowledge of our customer and their characteristics. It meant we could deliver the right message, at the right time. We provided Telstra enterprise teams a way to personalise customer interactions like never before. I also led the research on a groundbreaking thought leadership paper titled: Be What's Next - Embracing The Digital Economy. All about the potential of increased digitisation in Australia that could add up to $90 billion to the Australian economy corresponding to 250,000 new jobs by 2025. I have a unique expertise in helping businesses accelerate their digital transformation journey. If you’re experiencing the challenge of empowering multidisciplinary team and leading authentically or digital transformation, agile ways of working and innovation, connect with me.

    • General Manager Enterprise AI Services Growth (Telstra Enterprise)
      Aug 2018 - Jul 2019 · 1 yr

      Drawing on my resilience, creativity and drive to create new revenue streams, I created an innovation growth portfolio around Artificial Intelligence services for the south-east asian market. In effect, I operated as a one person incubator: testing ideas, applying lean startup framework, developing MVP in partnership with clients. If you’re looking to develop an innovation strategy or innovation portfolio, let’s have a chat. I have a track record of facilitating 1 to 3 days workshops to identify and refine your strategy and innovation opportunities.

    • Head of Data Insights Commercialisation (Telstra International & New Business)
      Jul 2016 - Feb 2019 · 2 yrs 8 mos

      In this role, I identified, led an innovative idea & defined the initial playbook for execution of a Big Data Location Insights Venture that leveraged Telstra's proprietary network and big data assets, an industry first in Australia. I incubated the business from scratch with a customer centric design and lean start-up approach, including: - seeking for CEOLT support, - assessing scenarii Build, Partner or Buy, - developing use cases across industries, - validating commercial opportunity - delivering MVPs with selected customers, - defining the product roadmap, - developing a robust of sales pipeline, - exploring technology and commercial partnerships, - setting up & scaling the team (moving from 2 up to 30 multidisciplinary team members) - transferring this innovative initiative to the right group within Telstra to scale it even further (aka Telstra Purple) I won a Telstra Executive Award in 2017 for this role and this initiative was part of the winner of 2017 BigInsights Data Innovation Award If you are interested in creating your own business (aka become an entrepreneur) or incubate a business within a corporate (aka become an intrapreneur), let me know.